Focus on China Public Security Market

1. Focus on China Public Security Market 04专科刑技3区邱志坚 学号0402303

3. China public security industry goes through from 1981-1987 bud period, 1988-1993 starting period, 1994-2000 developing period till now mature period. As the economy improved and Chinese people safety and security realization advanced, China public security profession grows at an accelerating speed, 20%-30% per year. And it grows up to products perfect, management better, company and sales internationality in these 20 years. Any industry face challenges and troubles during developing period. Therefore, learn developing status is great helpful to perfect China public security industry developing healthy.

4. Nowadays, as the whole world developing trends, China public security industry grows healthily. And south of China including Guangdong province and Fujian province, north of China including Beijing and Tianjin and east of China Shanghai, Zhejiang and Jiangsu province, 3 parts are playing very important roles in China public security industry. Most of China public security products companies gather near Zhujiang delta for position and economy development in China. There are over 3000 security products companies, which form the base of China security products industry. Many famous security products companies abroad also set products agency here. Therefore, as YORK,TVMEDIA and etc, come some excellent native companies. In Fujian province, public security companies gathered in Xiamen, Fuzhou and Quanzhou, which are very important parts in China. Developing Status

5. Beiijing is the second public security market in China, which is smaller than Shenzhen"s. As the biggest city, Shanghai public security market also is very important in China, which supported by Zhejiang and Jiangsu. Hangzhou, Suzhou, Nanjing, Wuxi and Changzhou are also key parts in China public security products market. • Base on development of China public security products market, most companies not strong and sweeping. According to the data, private enterprises and stock enterprises are the main force of China public security market, over 51% and 26% of whole market. The companies with sale below 100 million RMB are 23% of whole market, companies with sale between100million-500 million RMB only are 37% of all. Small scale and small profits are the basic problem of China public security products enterprises.

6. Otherwise, in security industry, most companies produce, sale and appliance products by themselves, which compressed the developing space of market. It is the way of getting the market profit, but block the development of company itself to stronger and bigger and also massed the market. • The main manage system of company has been established. 1984, ministry of public security set up safety technology and defence management department. 1998, government makes the management of safety and defence technology more clarity. 1987, the safety and police equipment test center was build up. 1988, security alert system supervise center founded. 1992, China safety and security industry association came into existence, then China safety technology attestation center was build up. And more and more laws and rules on security and defence products come on to perfect market.

7. Analysis on Market • 1. Structure Features • During the developing progress, how to use limited resource and compete regularly is big problem. One side, we have a potential market, the other side we have to face the maligance competition. The key point is how to create new technology, how to be closer to customers. • We can tell, there are most companies are running the CCTV or surveillance system, few companies deal in alert system, enter equipment, building control and communication safety. • Most engineering businessmen sell products and also deal with projects. • In the market, intelligent community commended by government causes the growth of CCTV system. Although the products are not top technical, the low price wins higher sale. Therefore, as the famous bands enter China public security market, CCTV made in China still sells well.

8. There are many DVR products appear on the market .The products from US, European countries, Japan,Korea and mainland of China compete with each other heatedly. As the lower investment from companies, the price falls to 50%, which brings few profits. It shows the clarity of DVR market, what is good to the purchasers. And more and more companies produce MPEG-4 products to win game this 2 years. And the quality of lens, cameras and equipment of CCTV are improved a lot.

9. 2. Supply & Need • Firstly, homemade companies are growing. These years, homemade companies improve the technology and producing ability, which thanks to lower price and learning from latest design and technology of foreign countries" products. Homemade products are much more popular than used to be. • Secondly, foreign companies contest in market. There are three kinds of foreign bands in China, as super bands of international companies, great bands with good fame, the new comers eager to join the competition game. They run their business in such ways, running by themselves, searching for agencies or finding some partners developing together. And there are 6 big groups in China, Japan, North America, Europe, Taiwan, Korea and China mainland

10. Thirdly, needs to market. According to data, surveillance equipment plays main part of the whole China market, about 60.8%, alert equipment (8.9%), communication equipment (8.4%) burglar defence (7.9%), others 14%. Then, we can tell, the main needs to China public security market are surveillance equipment. • 3. Application of Top Technology • As the price lower, digital products are developing well. And network plays big show with CCTV in China public security market. Otherwise, some experts on DVR considered that, the developing trend of DVR is the cooperation of DVR and network. Lighter, smaller, easy operate and big ability are basic function of future DVR.

12. 4. Developing Trends • Now, the main task and aim is to develop auto tracer, locate system and remote multi lines alert images transact system, improve quality of CCTV products, research on top technology. • The conclusion appears that, public security products are more digital, intelligent, networked. And there are more and more assorts on security products well wrapped and shaped. The service after application of products becomes perfect. More and more people realize the importance of security products.

13. Revelation • We learn history of the USA public security industry and find that there were 4 big changes.1, what are used in business before, but now you can find security products easily in common life. 2, charge by network not only by projects and selling products. 3, big cooperation of network and alert system.4, cable/lines alert system and remote control system widely used nowadays. According to the 4 big changes, we China public security industry could gain some revelations:

14. Firstly, the government should execute more management and cooperation in public security industry. There should be more laws and rules to perfect market. • Secondly, we should pay more attention to impacts of public security industry association. Associations in the USAare very important on drawing up standards, quality certification and training on security workers.

15. Thirdly, we should build up some great famous bands of our own. After being a member of WTO, homemade companies have more advantages, such as, more support from government, top tech used widely, more space for development. If we have our own bands, which help market grow up easily, we could strengthen our ability to compete in and aboard. • Fourthly, we should improve the technology to perfect network alert system, and achieve charging by cyber. • All in all, China public security is still a fresh one in the world. We must perfect ourselves to improve security industry development. There must be broad future in front of us. 15

17. Future Trends of China Public Security Industry • Experts on security industry forecast that, in the future, there are more and more agencies and engineer stations, the relationship between producers and agencies becomes better, and the gap between different areas will disappear. • Intelligent community, banks, traffic, airports, customs and police become the main needs of security products. • In future years, the economy probably keeps on growing at 7% speed. As many factors, surveillance, burglar defence , enter control and communication equipment will become stronger. • Future is the era of top technology, the era of material life abundant, the era of spirits extending. People need more safe protections. Future 20 years is golden time for developing security industry, we should prepare well and meet challenges, then win the victory in the game.