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Vitamins in Motion Shining a Spotlight on the Power of Vitamins

Vitamins in Motion Shining a Spotlight on the Power of Vitamins. About the Campaign.

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Vitamins in Motion Shining a Spotlight on the Power of Vitamins

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  1. Vitamins in Motion Shining a Spotlight on the Power of Vitamins

  2. About the Campaign The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to behealthy and well-nourished

  3. Nutrition Needs for a Healthy Life

  4. Why Vitamins Vitamins play a vital role throughout the lifecycle for disease prevention, good health and wellness

  5. What Should We Expect from our Food? Vitamins Vitamin A Vitamin E Vitamin C Vitamin D Vitamin B1 Vitamin B2 Vitamin B6 Vitamin B12 … Enzymes Phytase … Omegas DHA EPA ARA Fibers Minerals Calcium Magnesium Iron Zinc Iodine Selenium … Carotenoids B-carotene Lutein Zeaxanthin … Amino acids Methionine Lysine …

  6. Micronutrient Intake:A Snapshot of Global Micronutrient Status

  7. Micronutrient Deficiencies

  8. Micronutrient Deficiencies:Impact on Children • Worldwide, 165 million children are stunted • More than 90% of stunted children live in developing countries • Malnourished children: • Never reach their full height or cognitive potential • Are less able to fight diseases such as malaria, TB and pneumonia • Do worse in school • Earn at least 10% less as adults • Are at higher risk of chronic diseases later in life

  9. Micronutrient Deficiencies:Affecting the Wealthiest Countries United States Germany

  10. Micronutrient Intake: Health Impact

  11. children go blind or die each year from vitamin A deficiency 1.1 million stillbirths due to iron deficiency 600,000 babies born mentally impaired due to maternal iodine deficiency 18 million of world population estimated to be vitamin D deficient 40-75% women estimated to be affected by osteoporosis worldwide 36 million Micronutrient Deficiencies:The Impact in Numbers 200 million deaths due to noncommunicable diseases

  12. Micronutrient Deficiencies:Link to NoncommunicableDiseases • 36 of the 57 million global deaths in 2008 were due to NCDs • Worldwide: • 366 million people have diabetes • 200 million people have osteoporosis • 1.6 billion people are overweight • 80% of premature heart disease, stroke & diabetes can be prevented • Diet is an important modifiable factor

  13. The Power of Micronutrients Throughout Life Adults Infants & Toddlers Pregnancy Seniors • Pre-natal Health • Iron ensures healthy deliveries and improves birth weight of babies • Folate helps prevent neural tube defects in babies • Staying Healthy • Prevention of diabetes, heart disease and stroke • Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancerby 8% • Longer, Healthier Lives • Reduced cognitive decline • Lower risk of dementia • Lower risk of age-related macular degeneration • Optimal Development • Power to fight off diseases • Lower risk of chronic diseases • Higher achievements in school • Increasedproductivity as adults

  14. Micronutrient Intake: Economic Impact

  15. Micronutrient Deficiencies: Impact on Economic Growth • Malnutrition can decrease a country’s GDP by at least 2 to 3 percent • Every $1 invested in micronutrient interventions yields $30 in benefits

  16. Micronutrient Deficiencies: Impact on Health Care Costs • Micronutrient deficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies • Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year

  17. Putting Vitamins in Motion

  18. Nutrition Solutions: Putting Vitamins in Motion 1 Conducting innovative research Forging partnerships Convening key stakeholders Raising awareness Finding and implementing solutions 2 3 4 5

  19. Conducting Innovative Research in Vitamin and Mineral Science • Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations • Tolerase™ L – a highly effective digestive aid for people who suffer from lactose intolerance – was developed by scientists at DSM to support digestive health

  20. Forging Partnerships with Leaders in Nutrition • In January 2013, DSM and the World Food Programme (WFP) extended their existing partnership to 2015 to combat hidden hunger and malnutrition in the developing world • In 2011, DSM partnered with a UK-based company called Provexis to unlock the blood-flow benefits of tomatoes, resulting in Fruitflow® - a unique tomato extract that increases cardiovascular health and aims to help people live healthier and longer

  21. Convening Key Stakeholders at Major Conferences and Events • At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue on the Critical Importance of Nutrition in Sustained Health & Development Outcomes. Partners included the GAIN Alliance, World Vision, Save the Children and Essential Micronutrients Foundation • In 2012, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – 100 Years of Vitamins: Celebrating Progress and Promise

  22. Raising Awareness of the Essential Role of Vitamins • DSM and Sight and Lifesupport global nutrition organizations and movements like the Scaling Up Nutrition (SUN) Movement – seeking to advance global health and development through improved nutrition • DSM and the International Osteoporosis Foundation launched a global vitamin D deficiency map to advocate for increased vitamin supplementation and food fortification for at-risk groups, such as the elderly

  23. Finding and Implementing Nutrition Solutions • DSM is addressing the global issue of micronutrient deficiency through the innovative MixMe™ powder, which is added to food without impacting taste, combating iron and other micronutrient deficiencies • Sight and Lifehas continued to address vitamin A deficiency by recently transferring management of direct distribution of capsules to Vitamin Angels. Through this, Sight and Life has consolidated and strengthened the capacity of local NGOs to distribute vitamin A capsules

  24. Turning Commitments into Action • We have the power to nourish children, build strong families and create vibrant communities • We are committed to putting Vitamins in Motion • So everyone, everywhere can contribute to a shared, prosperous future

  25. Vitamins in Motion: Learn More Visit www.VitaminsinMotion.com Follow @DSMNutritionand@SightandLifeon Twitter Tweet to the hashtag#VitaminsinMotion Like our Facebook pages www.Facebook.com/DSMcompany www.Facebook.com/SightandLife

  26. Thank You

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