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It’s Up to You!

It’s Up to You!. Judith S. Okulitch M.S. Oregon Office of State Fire Marshal North Carolina Fire and Life Safety Conference February, 2011. Oregon Office of State Fire Marshal. Learning Objectives. Identify a proactive educational approach to reduce youth set fires

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It’s Up to You!

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  1. It’s Up to You! Judith S. Okulitch M.S. Oregon Office of State Fire Marshal North Carolina Fire and Life Safety Conference February, 2011 Oregon Office of State Fire Marshal

  2. Learning Objectives • Identify a proactive educational approach to reduce youth set fires • Identify health education standards that need to be incorporated into fire safety curriculum to change behavior • Identify how media messages are constructed and ways for students to develop critical thinking skills in middle school Oregon Office of State Fire Marshal

  3. Youth-set Fires 2002 2003 2004 2005 2006 2007 Age 9 & under 37% 34% 31% 49% 29% 31% Age 10 & above63% 66% 69% 51%71% 69% Peak ages for arson arrests 13 – 14 years.

  4. Oregon Office of State Fire Marshal

  5. 2032 - 3rd to12th graders were administered questionnaires Conducted by A Kaiser Family Foundation Study in March 2010 Generation M: Media in the lives of 8-18 year olds Oregon Office of State Fire Marshal

  6. Key Findings • Young people today live media-saturated lives, spending an average of nearly 71/2 hours a day with media. • In the last 5 years, there has been a huge increase in media use • An explosion in mobile and online media has fueled media use Oregon Office of State Fire Marshal

  7. Key Finding –Mobile Media • Cell phones • IPods • MP3 Players Oregon Office of State Fire Marshal

  8. Key Finding –Online Media • High Speed Internet • TV content online and Internet Gaming • Social Networking • YouTube Oregon Office of State Fire Marshal

  9. Television • Dominates Media Consumption • 41/2 hours a day • 59% watch on a TV set at the time of programming • 41% time shifted or occurs on a platform other than a TV set

  10. Media in the 21st Century • A youth on average watches over 30 hours of TV a week. • By 18, the youth will have viewed 200,000 acts of violence including 40,000 murders • Television teaches viewers—who have difficulty discriminating between real life and fantasy—violence is an acceptable way to solve problems. • TV glamorizes violence. • Media is either telling or selling. Oregon Office of State Fire Marshal

  11. Media’s Influence • Today’s youth are immersed in media but not necessarily media-savvy • Media often affects – and may even determine – their perceptions about fire. Oregon Office of State Fire Marshal

  12. Fire in the Media • Are they (your stakeholders) basing their opinion of the fire department on televsion? • Backdraft • Ladder 49 • Rescue Me • What are our children learning about the fire department and fire safety from the media? • How does this influence their use or misuse of fire? Oregon Office of State Fire Marshal

  13. Fire in the Media-Journal of Burn Care and Rehabilitation -2004 • 108 hours of children’s programs—1,960 scenes depicting fire or smoke • 39% during the program • 61% in commercials • 64% scenes depicted fire as safe and without consequences • Action adventures accounted for 56% of flame depictions • 1 of every 3 minutes of television programming has fire or explosions

  14. Oregon Office of State Fire Marshal Fire Interest Survey-2001 • Grades 3-8 • 2689 Boys • 2629 Girls • Student Demographics • Fire Safety Knowledge • Fire Related Behaviors • Attitudes toward ( and beliefs about) fire • Reasons for Starting Fires

  15. Fire Knowledge • 94% received fire education • 95% knew that a match could burn down a house • 62% reported having a fire escape plan • 94% reported have working smoke alarms • 89% knew to crawl low • 80% knew to call fire dept from neighbors • 29% understood the fire triangle. Oregon Office of State Fire Marshal

  16. Attitudes about Fire • 61% like to help adults light or put out fire • 33% report being afraid of fire • 46% reported liking TV shows that show fire scenes • 21% like to play with matches and lighters • 47% report setting unsupervised fires Oregon Office of State Fire Marshal

  17. Reasons that kids say . . . • Just for fun (23%) • To destroy something (22%) • Because they were bored (19%) • To see what would happen (18%) • To get attention (24%) Oregon Institute on Violence and Destructive Behavior - 2001 Oregon Office of State Fire Marshal

  18. Premise for curriculum development • The media portrayal of fire is unrealistic • The average person, both adult and child, has been desensitized to fire • In many communities, formal fire education stops at third grade.

  19. Fire Education=Fire Survival • Smoke alarms • Home escape planning • Stop, drop and roll • Fire safety is an ADULT responsibility

  20. Traditional methods of fire education-young children • Bringing fire trucks to schools • Sparky • Word puzzles, coloring books, • Fire education ended in elementary school—K-3

  21. Oregon Office of State Fire Marshal

  22. Put a new face onfire education Media-scape Internet, TV, Ipod, MP3, Cell phone, Nintendo DS Fire safety messages must compete in this environment Perception of fire is from the MEDIA

  23. It’s Up to You! Middle school fire awareness and disaster preparedness curriculum Oregon Office of State Fire Marshal

  24. The Content • The goal of this curriculum is to help middle school youths develop critical thinking skills and learn to make responsible choices about fire and life safety. Oregon Office of State Fire Marshal

  25. Core Concepts • Accurate knowledge about fire is essential. • Human-caused fire can be prevented. • Fire and life safety skills can be learned • Fire and life safety is a personal responsibility. Oregon Office of State Fire Marshal

  26. Wellness Model • Public Health • Public Safety • Personal • Community • Goals is to increase students abilities to become health and safety conscious members of their communities

  27. Goal of Education ... empower students with knowledge and skills they need to understand: • how media techniques, • cultural perspectives, • historical events • technology, • peers and family values influences their (fire) safety behavior?

  28. Why national curriculumsdon’t work • NOT ---Change your clock, change your battery------OREGON has a 10 yr long life battery law for smoke alarms • NOT----OPEN Flames in classroom….Fire Code prohibits open flames in classroom

  29. Why Fire Ed in Health Education • Each of the health and safety related behaviors that are required by the Dept. of Education must have a developed curriculum. • Scope and Sequence • Benchmarks • Assessment Strategies Oregon Office of State Fire Marshal

  30. Oregon Office of State Fire Marshal Integration with Health Standards • Standards were adopted in Feb. 2005 • Goal is to prepare students to make healthy and safe decisions and take action concerning personal, family and community. • Ability to obtain, • Interpret, • Understand health and safety information • Develop competence to make good decisions about health and safety.

  31. The Skills Common Curriculum Goals • Accessing information • Analyzing influences • Self management • Decision making • Goal setting • Advocacy • Interpersonal communication Oregon Office of State Fire Marshal

  32. It’s Up to You! • Lesson Plan #1 –Fire and the Media 1 • Lesson Plan #2—Fire Science • Lesson Plan # 3- Fire Prevention • Lesson Plan #4 –Survival Skills • Lesson Plan #5- Responsibility • Lesson Plan #6—Fire and the Media 2 Oregon Office of State Fire Marshal

  33. Show Media Clips Oregon Office of State Fire Marshal

  34. Oregon Office of State Fire Marshal Lesson 1-Fire and the Media 1 • Who is telling the story? • Who is the audience? • How many people did it take to create the message? • What are the production roles? • What the various elements that make up the whole video clip? • What is the message about fire?

  35. Backdraft video

  36. What is the message? • It is ok to go back into a burning house to get possessions. • There is no smoke in a fire. • What else?

  37. House Clip

  38. House Clip 1

  39. House Clip 2

  40. House Fire Video Clip How does this compare to Backdraft? How does the video make you feel? What techniques were used to create that response? Oregon Office of State Fire Marshal

  41. Fire and the Media 2 • A (6) Analysis of media • B (7) Media messages development ( for younger audiences) • C (8) Media messages development (for adult audiences) Oregon Office of State Fire Marshal

  42. Show n Tell • Students will complete a storyboard planning worksheet • Students will create a PSA, Powerpoint, radio PSA, poster • Northwest Academy constructed projects Oregon Office of State Fire Marshal

  43. Under Measure 11 • Video Project Oregon Office of State Fire Marshal

  44. Oregon Office of State Fire Marshal

  45. OSFM commitment to HKLB • Funding • $80,000 2009-11 budget • Coordination with local fire departments • Training for technical assistance

  46. Website Address: • www.oregon.gov/OSP/SFM Judy.Okulitch@state.or.us 503-934-8230 Oregon Office of State Fire Marshal

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