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Welcome SIG leaders Importance of SIGs to ACM goals Success depends on teamwork

Join us for a workshop focused on branding, recruiting and retaining members, public relations, member services, chapter programs, member satisfaction surveys, and student research competitions.

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Welcome SIG leaders Importance of SIGs to ACM goals Success depends on teamwork

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  1. ACM Marketing, Communications and Membership WorkshopPresented by Lillian Israel, Brian Hebert, Cindy Ryan, Gini Gold • Welcome SIG leaders • Importance of SIGs to ACM goals • Success depends on teamwork ACM SIG Marketing, Communications & Membership Workshop

  2. ACM Marketing, Communications and Membership Workshop • Branding and Awareness • Recruiting and Retaining Members • Public Relations Guidelines • Member Services • Chapter Programs • Member Satisfaction Survey • Student Research Competition ACM SIG Marketing, Communications & Membership Workshop

  3. Branding and Awareness • Why branding • ACM’s process • Multiple ACM brand strengths • Update on continuing progress • Look and feel • Redesigning materials • Refreshing web site ACM SIG Marketing, Communications & Membership Workshop

  4. Plan ahead Direct mail Applications Word of mouth Newsletter announcements Websites ACM marketing materials Marketing at conferences Recruiting Members ACM SIG Marketing, Communications & Membership Workshop

  5. Retaining Members • Communicate with members • Use e-mail newsletters and listservs • Conduct member surveys • Create local SIG chapters ACM SIG Marketing, Communications & Membership Workshop

  6. Public Relations Guidelines • Build awareness • Cultivate media interest • Releases and advisories • Spokespeople • Media lists and materials • Media registration • Conference press room • Interview tips ACM SIG Marketing, Communications & Membership Workshop

  7. SIG Media Successes • SC 2004 • Mobisys 2005 • Mobicom 2004 • Siggraph 2005 • KDD 2005 ACM SIG Marketing, Communications & Membership Workshop

  8. Member Services • The face of ACM • Respond to inquiries • Process applications, renewals • New membership options • Multiyear renewals • Automatic annual renewals • Life Membership ACM SIG Marketing, Communications & Membership Workshop

  9. Why Chapters are Important • Engage local communities • Enhance member satisfaction • The wave of the future • Networking, professional development • Start a local SIG chapter ACM SIG Marketing, Communications & Membership Workshop

  10. Member Satisfaction Survey • Important source for SIG member perceptions and preferences • SIG feedback from 2005 survey • High ratings for SIG conferences • Strong relevance to job/career • Positive interest in continuing membership ACM SIG Marketing, Communications & Membership Workshop

  11. Student Research Competitions • Internationally recognized venues • Share research results • Exchange ideas with luminaries • Perfect communications skills • Receive rewards and recognition • Expanded contest opportunities ACM SIG Marketing, Communications & Membership Workshop

  12. THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS ACM SIG Marketing, Communications & Membership Workshop

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