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“ Just in Time” E-commerce

“ Just in Time” E-commerce. Collective Buying Power. Group Buying Technology. Emerged from E-commerce websites like Amazon. Users receive large discounts as long as a certain volume of customers buy the deal. Started emerging in 2008, when Andrew Mason founded GROUPON.

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“ Just in Time” E-commerce

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  1. “Just in Time” E-commerce Collective Buying Power

  2. Group Buying Technology Emerged from E-commerce websites like Amazon. Users receive large discounts as long as a certain volume of customers buy the deal. Started emerging in 2008, when Andrew Mason founded GROUPON. Uses Ruby on Rails web application for Ruby programming language.

  3. What is it? “Daily Deals” website Bulk buying platform Offers Deals 50-90% off Deal publications last from 1 – 7 Days Expiration on offer ranges from 3 – 6 Months Print or redeem on phone

  4. How it works Users subscribe to group buying website Company negotiates deals with local Merchants. Users press buy on deal.

  5. How it works When deal hits minimum number of buyers (tipping point), all users who purchased are charged. Company sends you an email with voucher which you can print or redeem electronically.

  6. Founded 2008 in Chicago by Northwestern University graduate, Andrew Mason Named the fastest growing company in the history of business. Went from 65 employees in 2009 to over 10,000 in today. Over 150 million subscribers. In over 30 countries, and 335 cities across the world. Focuses on local restaurants, theaters, spas and more. http://www.groupon.com/about?dl=d47388

  7. Founded in 2007 by Tim O’shaughnessy in Washington DC Started as a book sharing website and enter Daily Deal industry in March 2009 after the acquisition of BuyYourFriendaDrink.com. In over 190 cities across the world. Focused on deals for “Local Experiences” Bar Crawls Tours Holiday Parties http://corporate.livingsocial.com/ourhistoryoverview

  8. Founded 2011, by students at Northern Illinois University Targets students on college Campuses On three campuses throughout Illinois NIU WIU ISU Focused on Local Deals for restaurants, bars, theaters and more around college campuses. http://campusdealin.com/articles/about

  9. Websites that offer deals from other websites. • Instead of searching multiple group based coupon sites, aggregator websites take the best deals and put them in one easily accessible place. • Examples include Yipit and 8coupons Group Buying Aggregators

  10. Segmented into smaller markets, only staying very local and developing a niche. • Continually grow and evolve, in 2011 the industry grew over $2.7 billion in just the US. • Even in other countries such as South Africa, over 30 group-based buying sites have emerged in the last year. • As competition grows profit margins are bound to decrease. • A new development on the horizon are real-time deal systems that will allow businesses to offer new deals, instantly based of their current demand Group Buying in the Future

  11. Website that offers deals from many group-buying websites • A Sales person for a group-buying website • Friends who share deals on group-buying websites • Another name for GROUPON • All of the above • Slide 6 What is a deal aggregator?

  12. When and where was Groupon Founded? • 2000, San Diego CA. • 2005, Silicon Valley CA. • 2008, Chicago IL. • 2009, New York City NY • Slide 6

  13. What is NOT an example of “Just in time E-commerce”? • Groupon.com • CampusDealin.com • LivingSocial.com • Overstock.com

  14. Works Cited http://www.groupon.com/about?dl=d47388 http://corporate.livingsocial.com/ourhistoryoverview http://campusdealin.com/articles/about Mary Walas – Groupon recruiting Employee

  15. THANK YOU

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