Tips To Grow Your Business with the Help of Social Media

1. Tips To Grow Your Business with the Help of Social Media Social media usage continues to be on a rise, this year itself there has been a 13 percent rise in the number of people using social media platforms worldwide. Today, in 2018, 3.1 billion people use social networking platforms, which make it a goldmine of existing and potential customers. From using social media to provide customer service to using it as a means to boost sales, brands and creative agencies, Sydney are well aware of how powerful a tool social media can be. The important point to remember is that right from the start; you should decide which the platforms that you need to focus on are. This depends on the age and demographics of your target audience. For example - Facebook is universally used by people across all ages and sexes, whereas Instagram is widely used by women in the age group of 16-35 and Twitter is mostly used by people in the age group of 18-49. So make sure that you infiltrate platforms on which your target audiences are the highest in numbers. Here are a few important tips that will help you grow your business and retain existing customers with the help of social media- Build a community- Social media for brands has become all about building an organic community consisting of fans, influencers, brand evangelists and customers. Encourage your customers to interact with each other and you in order to build a sense of community amongst them. As compared to traditional methods of community building like organizing events, building an online community is way more cost efficient. Communities help build a relationship with your customers, increase brand awareness, create credibility and help your customers differentiate you from your competition. If you do not have the capacity to manage a community on your own then seeks digital marketing services, Sydney to help you. If your ultimate goal is acquire new customers then social media can be one of your greatest tools. Facebook lead ads are a great way of acquiring customers who are genuinely interested in the product or service you are selling. Another great way to go about it is by leveraging user generate content (UGC) to create an archive of posts. A simple way to do this is by creating a hashtag that people can use when they mention your brand in a post. This will not only help you reach out to new customers but also establish your brand’s credibility. Leverage the content you create to lure in new customers. The content you create should be relevant, created with your target audience in mind and most importantly sharable. You could always outsource content creation to a good digital creative agency, Sydney that will help create quality content for your brand. Social media gives brands a unique way of communicating with their target group. Using chatbots to offer customer service is the latest trend these days because of how effective it is. Tingdigital.com.au

2. Partner with influencers to create credibility amongst the competition. Influencers are people who have already established themselves in their own niches; their audiences seek their opinions and recommendations. Partnering with an influencer from your industry helps you seem credible to your target audience and helps you gain genuine customers. Social media is one of the most powerful marketing tools in today’s day and age that you can use to promote your business and to help it grow as it yields big results. Tingdigital.com.au