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As a brand, your role is to convince your potential customers in buying the product, and they best way to do this is by designing your product in such a way, that it gives them the experience.
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The role played by product packaging design in creating brand value In today’s world, the customer perceives what a product must be like based on the packaging. The product packaging design actually plays a role in elevating the experience of the customer when they use the product. As a brand, your role is to convince your potential customers in buying the product, and they best way to do this is by designing your product in such a way, that it gives them the experience. There was a time when the packaging of a product would be limited to louder and brighter colours and that would be enough to attract a customer into buying the product. But today, things have changed. A customer looks for something more than just colourful packaging. They look for a story, they look for an experience that they will get with the product. Therefore today, there is a need for creative packaging design to happen so that there forms an emotional bond between the target audience (potential customers) and the brand as well. It is also necessary that the packaging that is selected by the brand, be environment friendly because the climate crisis is very real right now and it would only help the brand to have product packaging that is ecofriendly and helps in building a sustainable environment. An experienced designer or a designer with understanding of aesthetics would really be able to churn out a design for the product packaging that helps the environment and the business both. There is no denying the fact that the latest trends in terms of packaging is not the mere colours of the products or just a simple design, it also is the slogan and the packaging that comes along with it. Most brands today try to make the packaging of the products in such a way that even though it might not be recyclable, it definitely would be reusable by the customer for something else. Recycling is also one od the ways in which the brand can help in promoting and even adding to the betterment of the environment. This product packaging design can be for any product. It could be for an electrical equipment, some tools or any clothing as well. When you get the creative packaging design right for your product, you are also adding a great value to the product. Certain packaging designs also help in actually becoming a great gift. If you check with the Amazon marketing services, you will hear that it actually helps the brand if the packaging also makes it seem like the perfect gift. A company that produces lightbulb made certain limited edition variants of the builds and were designed in such a way so as to give a very premium gift box experience. There were four different boxes of a colour range and these matched the lightening effect. Plus, it did not even contain any plastic material for wrapping. The ideas liking this usually come from an agency that specializes in product packaging design. As a brand, all you need to do is tell the requirements and what kind of https://www.ting.in/
product packaging you want for your products so that they can strategize and give you the packaging that your product demands and it also gives your customer the experience. As a business it is very important to remember than branding and creative packaging is much more than just making posts on digital media. Branding for a business does not just stop at the logo. The process of creative product packaging takes weeks and sometimes months together. The agency that puts all of this together needs to do an in-depth research about this and even take into consideration the budget and the desires of the company in the long run. It also has to be in sync with the current trends in the market that product belongs to while at the same time, it also needs to stand out in a way that the customer feels the need to buy the product at least once. The product packaging needs to be done keeping in mind the needs and the wants of the customers. When the packaging of the product is done well, it also reflects the personality of the company and therefore, the design of the packaging needs to be done very well. While it is true that the logo of the company plays and major role in creating the mark and identity of the company, the quest to make an impact does not stop there. The product and the packaging is no less than an experience which helps the company in being rememebered. https://www.ting.in/
