SFAC Presentation

1. SFAC Presentation Student Program Board Presented by: SPB President Isaiah Ross SPB Vice President of Membership, Recruitment & Development Melissa Jinks SPB Vice President of Marketing & Assessment Kevin Lacson

2. Mission Our mission is to provide high-quality educational, enrichment, and entertainment programs that enhance student life at the University of Houston and contribute to overall student development.

3. Division of Student Affairs & Enrollment Services Strategic Initiatives Relation • SI 1: Create new opportunities for student success through learning, engagement and discovery. • SI 4: Develop a culture of innovation and accountability in the redesign of Division policies, processes and procedures. • SI 5: Cultivate a collective identity that demonstrates a united vision. • SI 6: Create and engage in strategic partnerships.

4. UH Strategic Goal Relation • Goal 2: Student Success • UH will have a student profile consistent with a nationally competitive public research university by creating an environment in which student success can be ensured.

5. Unit Success • Variety of Programs • Collaborations • Cost Per Student • Assessment and Evaluation • Attendance Increase

6. Variety of Programs

7. Collaborations • Outreached to numerous departments and organizations • Able to offer more programming options • Market to a variety of student audience • Cost savings for collaborators • Build long term partnerships * Please refer to SFAC Report for additional information on collaborations.

8. Average Cost Per Student Cost Per Student: $4.03

9. Assessment & Evaluation • What events do students want to see on campus • Measure student satisfaction • How do students find out about our events • How we can improve our events

10. Attendance Increase

11. Increased Attendance • Collaborations allowed SPB to save money • Conservative with programming dollars • Increase in marketing efforts

12. SFAC Recommendations • Enhance marketing efforts across campus in order to appeal to a wider base of the UH student body.

13. Marketing Strategy • Event Proposal • Marketing Strategy • Advertising Checklist • Event Assessment • Chair Event Evaluation

14. Unit Challenges • Marketing on-campus • Hard to reach out to all UH students • Incentivizing Assessments • Perception of Commuter Campus

15. Unit Needs • Our assessments demonstrated a need to provide more programming options • Well known Performers • Special Events

16. Benchmarking Research

17. Budget Overview • Salaries & Wages: $43,922.00 • Fringe Benefits: $1,004.00 • Supplies: $1,815.00 • Equipment: $6,263.00 • Travel: $10,292.00 • Membership: $10,675.00 • Promotional Items: $9,642.00 • Events: $160,277.00 • Admin Charge: $14,730.00 • Fund Equity: $17,593.00 FY14 Budget Breakdown

18. FY15 One Time Requests: Chair Extension • Contribute to the effectiveness of overall marketing and programs • The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus Cost: $3,716.25

19. FY15 One Time Allocation Requests: Marketing Efforts • SPB aims to portray to the student body of the University of Houston is one of being orderly and well maintained both in organizational structure and tangible presence. Cost: $4,268.00

20. FY15 One Time Allocation Requests: UH Carnival SPB would like to organize a free, large scale and energetic college-themed party infused with carnival games, prizes, food, and beverages. Cost: $8,511.00

21. FY15 One Time Allocation Requests: Harry Potter Festival • Cult classic themed party with live Quidditch (tournaments) style matches. • Harry Potter novelty food, and screenings of the Harry Potter films. Cost: $8,087.00

22. FY16 Base Allocation Augmentation Requests: Chair Extension • Contribute to the effectiveness of overall marketing and programs • The extension will allow SPB’s programs to attract more students and increase SPB’s brand recognition across campus Cost: $3,716.25

23. FY16 Base Augmentation Requests: Homecoming Concert Programming • Provide students high energy concert experience with a large artist • Cost recovery for production and operational expenses by charging students $25.00-$30.00 • Outside guests charged more than $25.00 • Willing to share expenses with UH departments/ student organizations Cost: $281,930.00

24. FY16 Base Augmentation Requests: UH Clue • A large scale murder mystery themed night coupled with board games and interactive dinner. • Students will receive a memorable late night adventure on campus, which will also enhance residential life. Cost: $8,247.00

25. FY16 Base Augmentation Requests: UH Got Talent • Interactive component to engage the student population as both audience and participant • SPB will expand its event forum to include a showcase of student talents with a broader outreach Cost: $5,968.00

26. FY16 One Time Allocation Requests: Springfest-Hawaiian Theme • Provide theme to Special Event for students • Similar scope & scale to Winter Wonderland Cost: $16,141.00

27. FY16 Base Augmentation Requests: Frontier Fiesta Concert Programming • Frontier Fiesta collaboration • Student request for national recognized artist concert Cost: $60,151.00

28. Acknowledgements • Auxiliary Services • Blaffer Art Museum • Campus Recreation and Wellness Center • Center for Student Involvement • Center for Student Media • Coca-Cola Company • Commuter Services • Coog Crew • Coog Radio • Council of Ethnic Organizations • Division of Student Affairs and Enrollment Services • Dr. Bott • Family Weekend • Frontier Fiesta • Homecoming • LGBT Resource Center • Mr. UH Board • Pi Kappa Alpha • Pre-Pharmacy Association • Residential Hall Association • Stadium Opening Committee • Student Fee Advisory Committee • Student Government Association • Student Housing and Residential Life • Student Video Network • Women’s Resource Center • UH Athletics • University Centers • Vietnamese Student Association

29. Questions?