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NEW MODELS OF DISTRIBUTION The Audience Takes Control

NEW MODELS OF DISTRIBUTION The Audience Takes Control. Europa Distribution Conference November 2008 Estoril. www.powertothepixel.com. Liz Rosenthal.

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NEW MODELS OF DISTRIBUTION The Audience Takes Control

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  1. NEW MODELS OF DISTRIBUTIONThe Audience Takes Control Europa Distribution Conference November 2008 Estoril www.powertothepixel.com Liz Rosenthal

  2. Limited spaceSuits blockbuster modelHoldback windows > one-size-fits-all modelNo direct Connection to audiencesExpensive Exclusive rights dealsTerritorial not globalGatekeeper model TRADITIONAL FILM DISTRIBUTION MODEL

  3. Unlimited shelf space Target specific audience easily Tailor-made strategies around films Direct connection to audiences Low and no cost tools and services Non exclusive services No borders Changing role of the audience New film formats NEW INTERNET MEDIA MODEL

  4. NEW FILM FORMS AND FORMATS “If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.” Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003

  5. Peter Greenaway VJing his ‘Tulse Luper Project’

  6. THE MOST IMPORTANT NEW PROBLEM IS CREATING AUDIENCE DEMAND FOR YOUR FILMSNOT PRODUCING OR DISTRIBUTING THEM Building fanbases and communities around films is key 78% of people now trust word of mouth above other forms of marketing Social media has a had a massive impact on all media businesses In 2007 the audience using online social networks increased by: Europe 35% Middle East & Africa 66% Latin America 33%

  7. BRAVE NEW FILMS Robert Greenwald Text www.bravenewfilms.com

  8. IRAQ FOR SALE Robert Greenwald

  9. BRAVE NEW FILMS Donate/ Subscribe Text

  10. BRAVE NEW THEATRES Text www.bravenewtheaters.com

  11. MOVIEMOBZ Cinema-On-Demand www.moviemobz.com

  12. FOUR EYED MONSTERS Susan Buice & Arin Crumley www.foureyedmonsters.com

  13. Text

  14. INDIEGOGO Crowdsourcing: DIWO - Do It With Others www.indiegogo.com

  15. HEAD TRAUMA Lance Weiler www.headtraumamovie.com

  16. REFRAME COLLECTION www.reframecollection.org

  17. STEAL THIS FILM Jamie King

  18. Freeconomics $0.00 is the future of business “A generation raised on the free Web is coming of age” Chris Anderson - Wired Magazine Newspapers: The Guardian The New York Times Music: Radiohead - In Rainbows Trent Reznor - Nine Inch Nails Nokia Film: YouTube Hulu Four Eyed Monsters Loose Change Internet: Google Flickr Facebook

  19. POWER TO THE PIXELPOWER TO THE PIXEL www.powertothepixel.com

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