DYMO Product Registrations report

1. DYMO Product Registrations report April 2007

2. Analysis data used for this report: D Y M O C U S T O M E R Product Registration via Software Product Registration Data & questions Product Registration via DYMO Website DYMO Remedy DB Contacts table Product Registration via Reg Card PR table ALL countries SR table EU Countries DR table EU Countries Direct sales UK data HARMONI analysis DB This report = Analysis of • nr of PR’s per week • Available registration data • Per European country Harmoni Software Harmoni Cubes

3. Table of content • Countries • Europe total • US • Canada • UK & Ireland • Germany • The Netherlands • Belgium • France • Italy • Spain • Portugal • Switzerland • Austria • Eastern Europe (Poland, Czech Republic, Hungary) • Denmark • Sweden • Norway • Finland

4. Agenda • EU - Total • Overall tracking by week of registrations • Labelwriter – product types • Gender • Age range • Job category • Category of company • Number of employees • How did first hear about the product • Where was the purchase of product? • For what purpose did they purchase product? • Where will the DYMO product be used? • How often do they expect to use the product? • How many people that register already have a DYMO(‘s)? • What other DYMO products they have?

5. # of PR’s per week Totals & per Product Group

6. # of PR’s per week LabelWriters – Product types

7. # of PR’s per week LabelManager – Product types

8. # of PR’s per week LabelPoint – Product types

9. # of PR’s per week LetraTag – Product types

10. # of PR’s per week RhinoPro – Product types

11. # of PR’s per week Embosser – Product types

12. % Age Groups per week

13. % Male versus Female per week

14. % Job Category

15. % Company Category

16. % Employees Category

17. % Where Heard About your DYMO

18. % Where Purchased from

19. % Tasks hoping to Perform

20. Alternative viewing method

21. % Where Used

22. % Usage frequency

23. How many people that register already have a DYMO(‘s)?

24. What other DYMO products they have?

25. Product group registered x What other product used

26. Product group registered x What other product used

27. Agenda • US • Overall tracking by week of registrations • Labelwriter – product types • Gender • Age range • Job category • Category of company • Number of employees • How did first hear about the product • Where was the purchase of product? • For what purpose did they purchase product? • Where will the DYMO product be used? • How often do they expect to use the product? • How many people that register already have a DYMO(‘s)? • What other DYMO products they have? Note: US = exclusive v2 reg data

28. # of PR’s per week Totals & per Product Group Note: US = exclusive v2 reg data

29. # of PR’s per week LabelWriters – Product types Note: US = exclusive v2 reg data

30. % Age Groups per week

31. % Male versus Female per week

32. % Job Category

33. % Company Category

34. % Employees Category

35. % Where Heard About your DYMO

36. % Where Purchased from

37. % Tasks hoping to Perform

38. % Where Used

39. % Usage frequency

40. How many people that register already have a DYMO(‘s)?

41. What other DYMO products they have?

42. Agenda • Canada • Overall tracking by week of registrations • Labelwriter – product types • Gender • Age range • Job category • Category of company • Number of employees • How did first hear about the product • Where was the purchase of product? • For what purpose did they purchase product? • Where will the DYMO product be used? • How often do they expect to use the product? • How many people that register already have a DYMO(‘s)? • What other DYMO products they have? Note: Canada = exclusive v2 reg data

43. # of PR’s per week Totals & per Product Group Note: US = exclusive v2 reg data

44. # of PR’s per week LabelWriters – Product types Note: US = exclusive v2 reg data

45. % Age Groups per week

46. % Male versus Female per week

47. % Job Category

48. % Company Category

49. % Employees Category

50. % Where Heard About your DYMO