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1. MKT 571 Dreams Come True-tutorialrank.com For More Tutorials www.tutorialrank.com

2. MKT 571 Dreams Come True-tutorialrank.com • 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? •   Technological • Political • Economic • Cultural • 1) Which of the following is most closely associated with a proactive marketing orientation? •   A. It involves delivering superior value. • B. It is about understanding and meeting customers’ expressed needs. • C. It represents the “make and sell" philosophy. • D. The marketer focuses on the customers’ latent or hidden needs. MKT 571 Final Exam Guide (New) MKT 571 Final Exam Guide (UOP Course)

3. MKT 571 Dreams Come True-tutorialrank.com •  Go to the Strategic Business Insights website. •  Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. • Go to the Strategic Business Insights website. •  Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers)

4. MKT 571 Dreams Come True-tutorialrank.com • Develop a 1,050-word marketing plan discussion which includes the following: •  Discuss what a marketing plan is and is not. • Examine the elements that should be included in a marketing plan. • Examine the importance of a marketing plan. • You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers)

5. MKT 571 Dreams Come True-tutorialrank.com • Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. • Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2

6. MKT 571 Dreams Come True-tutorialrank.com • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only)

7. MKT 571 Dreams Come True-tutorialrank.com • Develop a 1,400-word Communication Plan including the following: •  Discuss the marketing communication channels available for the domestic and international markets. • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3

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