Tophawks Best Advertising and online Marketing Service Provider

1. Solving Problems, Building Brands

2. WHAT WE DO? BUSINESS OBJECTIVE Help brands sell better at retail and start-ups get the right handshakes E-Commerce Services Managed Sales Teams Retail Insights Visual Training & Development Market Research & Audits Merchandising

3. Operational Excellence Mystery Shopping Customer Satisfaction Retail Audits Competitive Evaluation Customer Satisfaction Surveys Success Play book Social Force Employee Engagement Panel Research Customer Intercept Survey Tophawks Value Proposition Actionable insight Dynamic Query/ Drill-Down Tools Sales Force Outsourcing Trending & Alert Driven Reports 24/7 On-Demand web access E-commerce seller signup Sales Training Field Marketing Opportunities Loyalty Programs

4. OUR APPROACH Customer Focus Stages : Positioning for Success • A unique relationship with each of our clients. • A core understanding of the challenges our clients are asked to tackle. • We recognize that your business and business challenges are unique. Assess An intensive fact - gathering and analysis process Company Assessment Understanding your brand promise, strategic objectives, and any relevant current or past initiatives Market/Competitor Assessment Identifying customer and market trends, your competitive landscape, and competitive initiatives

5. Design With an intimate understanding of your challenges, we draw on an arsenal of proven services, solutions and best practices from industry leaders to design your program. Implement Circle of Optimization, a continuous cycle of measuring, analyzing, and improving the key drivers that directly influence customer gratification, advocacy & intent to return . • Scheduling • Shop Execution • Shopper Training and Certification • Validation and Scoring • Quality Editing

6. Quality Editing Execution Stages Optimizing the Customer Experience Measure Analyze With the help of our market research experts and Droid Survey, our proprietary web-based reporting system, we use statistical analysis to interpret findings and quantify connections to the factors that influence profitability. Improve • An ongoing cycle of continuous improvement. • Incremental adjustments throughout all stages of execution and analysis to make sure we consistently deliver the best and most actionable services. SUCCESS

7. E - commerce Seller Services Seller On-boarding & Training Seller Signup Account Management Customer Acquisition Seller Qualification & Audit What we do know now is that the “e” in e-commerce doesn’t stand for ‘EASY’

8. Sales Force Outsourcing How does a product oriented company handle sales force management challenges – Hiring, training, and managing sales productivity? OUTSOURCE it, its simpler! • In - Store Demonstrators • Face - to - face marketing • Secondary Sales Management • Direct sales of products and services • Retail & Distribution Channel Expansion • Customer acquisition • Shared Sales Manpower • E - Commerce Seller On - boarding • Complete fund raising solutions

9. Marketing Research & Field Insights Warrant the change you plan to bring with research - driven insights Consumer Research Trade Satisfaction Survey Product Assessment Study Market Entry Strategy And more... If at first you don’t succeed, search again. That’s why it is called Re – Search

10. Mystery Shopping & Audits Get to know your customers, your staff at stores, your competition and everything that matters at retail. Mystery Shopping Stock Audits E-commerce Seller Audits Market Research

11. Visual Merchandising • In-Store Product Display • POP Design & Deployment • Store Signage & Merchandising Assets • Store & SIS Maintenance TOPHAWK Advantage Analytics & tech driven operations optimization 250+ VMs on panel, 2,000+freelancers Owned warehouses and audited vendor tie-ups

12. Training & Development Sales Training • Products Training • In-Store or Classroom Training • Online, Mobile & Facebook Channels TOPHAWK Advantage In-house LMS platform Nation-wide panel of trainers Experience with both online and Offline trainings

13. Maintain Field Discipline Follow Operational Processes Ensure Manage for Business Metrics Information Fluency KEY PROBLEM S TO SOLVE

14. Field Operations Management Approach Rigorous attendance & market visit tracking processes Capture of photo, location & time - stamps to ensure data authenticity Ratings of attendance photos to calculate grooming scores & rating of VM photos to calculate VM quality scores Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics

15. Field Operations Management Approach Maintain Field Discipline SOPs, Measurable Metrics & Review Mechanisms defined for each project All metrics are system - enabled, to remove measurement overhead and manual reporting ambiguity Example market visit checklist for team leaders to help structured monitoring of • FOS in - store metrics (sales/stock/target/ schemes/ competition) • FOS selling skills • Product knowledge Brand hygiene • Instore Retailer feedback Example metrics for measuring field trainer performance: • Number of training sessions & unique individuals trained • Average post - training scores • Average post - training online assessment scores Follow Operational Processes Ensure Information Fluency Manage for Business Metrics

16. Field Operations Management Approach Ensure information to the field and from the field is transmitted seamlessly. For example: Maintain Field Discipline Targets New Product or Schemes Follow Operational Processes Online target setting and automated SMS & Email communication to field. Daily reminders on achievement status Info E - learning system deployed on every project, and used for communicating key information, and for checking comprehension of field team. Ensure Information Fluency Manage for Business Metrics

17. Field Operations Management Approach Ensure information to the field and from the field is transmitted seamlessly. For example: Maintain Field Discipline Field Reporting Data Visibility Online field reporting with inbuilt data checks such as serial number verification and duplicate sales checks to capture authentic data only. Rich dashboards, email reports and SMS alerts for all stakeholders to give visibility to data that is relevant to them. Follow Operational Processes Ensure Information Fluency Manage for Business Metrics

18. Field Operations Management Approach TopHawk’s Management Hierarchy is structured and goaled to manage important business metrics of each program. Maintain Field Discipline Example agenda of an FOS program monthly review: Follow Operational Processes •Project Productivity •Same Store Productivity •100% Automated data collection Ensure Information Fluency •People Hygiene •Paydays Delivered •Reporting Calendar Compliance •Market Working Outcomes •Product Knowledge Assessment Manage for Business Metrics •Special Initiatives

19. Field Operations Management Approach Automated Process to collect Client Satisfaction Scores once a quarter. CSS is a key incentivized parameter for the entire management hierarchy. Maintain Field Discipline Follow Operational Processes Ensure Information Fluency Manage for Business Metrics

20. Our Recruitment Approach Quality Recruitment Team Geographic Spread of Recruiters • Clear understanding of job requirements for candidate match • Assess candidates, not just schedule interview • Recruiters spread across the country for direct touch with candidate pool • Fast Turn - Around - Times Involvement of Operations Team in Hiring Quality of candidates provided by agency Turn Around Time to fill positions Recruitment Management System • Reliable tracking of KPIs such as TAT and Selection Rate •Enforced compliance to recruitment process

21. Sales HR operations Training Technology Visual Merchandising Retail Audits Support Functions

22. TOPHAWK’S Process Overview Data Capture Integrated Mobile App Online Planning Field Visit Real-Time Reporting Visual Channel Sales Management In -store Sales Management Merchandising HR & Admin Management Mystery Shopping & Audits Learning Management

23. TOPHAWK’S Features Ensure process discipline in execution and reporting Standardize reporting requirement and reporting format Process Discipline Real time Reporting Selected modules are visible to the field force Data entry process is fast and easy to use Actionable Reports

24. TOPHAWK’S Features Sales data validation Easily deploy checks on the information reported by field force Process Discipline Real time Reporting Duplicate sales are rejected by the system System validates the serial no. of product sold Actionable Reports

25. TOPHAWK’S Features Real time reporting of validated information from field Field activity can be reported in real time in form or data and/or images Process Discipline Real time Reporting Visual merchandising/other execution can be reported Attendance reporting captures photo, location & time stamp Actionable Reports

26. TOPHAWK’S Features Real time reporting of validated information from field Field activity can be reported in real time in form or data and/or images Process Discipline Real time Reporting Geolocation of reports can be viewed on Google maps Store location and distance is visible on app Actionable Reports

27. TOPHAWK’S Features Rich and actionable reports Customize you own dashboard giving you insightful and updated view of field activities Process Discipline Real time Reporting Users can be given role based access to the system to log in to it from a web portal. Actionable Reports

28. TOPHAWK’S Features Rich and actionable reports Select from a variety of relevant and visually rich reports in form of charts and data tables. Process Discipline Real time Reporting Charts and reports in channel are easy to preview and add date filters can be used to select the right range for which information is to be viewed Actionable Reports

29. Our Clientele List

30. Our Value Proposition People Technology Process • Key personnel with over 80 years of combined experience • Over 4,00 sales promoters deployed for world’s most demanding brands • Client satisfaction scores consistently above 4 on a 5 point scale • Over 5,00 users and 50,00 transactions daily • 36% of clients log in daily & 81% of clients log in at least once a week

31. S O LV I N G P R O B L E M S , B U I L D I N G B R A N D S