Case Study: Movie Theatre

1. Case Study:Movie Theatre Ahtousa, Brittany, Chelsie, Hina, Jon, Nadine

2. Situation Analysis Strengths SWOT • High class • Multiple theatres • Spacious, comfortable seating • Established brand • Price discrimination

3. Situation Analysis Weaknesses SWOT • Separate mall hours • Connected parking • Peak and slow hours

4. Situation Analysis Opportunities SWOT • Growing population • Mall shoppers • Target demographic • North /West Vancouver clientele • High income area

5. Situation Analysis Threats SWOT • Downtown movie theatres • Mall may take away viewers

6. Problem The major issue regarding the construction or opening of a business firm is finding the locationthat suits it’s specific needs

7. Alternatives: Field Pro’s Con’s • Large area/expansion opportunity • Private parking • High traffic location • No mall traffic • High cost of construction • No other businesses in the area

8. Alternatives: Michael’s Pro’s Con’s • Big building • Restaurants nearby • Available parking near theatre • Mall traffic • Location is isolated from the mall • Parking is limited during mall hours • Mall hours affect customer volume

9. Alternatives: Shopper’s Drug mart Pro’s Con’s • Easily accessible • Visible to public • 2 floors • Mall traffic • Restaurants in the vicinity • Less space • No private parking • No expansion opportunities

10. Alternatives

11. Solution The Shopper’s Drug Mart location is the best possible alternative considering the major factors pertaining to requirements of a movie theatre.

12. Park and Tilford Theatre

13. Esplanade Theatre

14. Scotiabank Theatre

15. Implementation Steps • Contact Park Royal • Secure desired location • Contact Cineplex • Construction • Promotion • Hire Staff • More promotion • Create Profit

16. Thank You!