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re:act

re:act. Presentation to the Oak Foundation. 41%. OF AMERICANS GET. MOST OF THEIR NEWS ON THE WEB. TV 66% WEB 41%. PAPER 31%. 2001. 2010. WEB 2.0 MEANS NEWS IS CHANGING. portable personalized participatory. BUT. NOT EVERYTHING. HAS CHANGED.

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re:act

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  1. re:act Presentation to the Oak Foundation

  2. 41% OF AMERICANS GET MOST OF THEIR NEWS ON THE WEB. TV66% WEB41% PAPER31% 2001 2010

  3. WEB 2.0 MEANS NEWS IS CHANGING portable personalized participatory

  4. BUT NOT EVERYTHING HAS CHANGED. “THE TYPICAL ONLINE NEWS CONSUMER ROUTINELY USES JUST A HANDFUL OF WEBSITES” PEW INTERNET, 2010

  5. THIS NEWS IS ENTIRELY DISCONNECTEDFROM ANY... LESS THAN 5% OF BRITSTOOK MORE THAN A SOLITARY ONLINE CIVIC ACTION IN 2009 (OXFORD INTERNET SURVEYS] CALL TO ACTION!

  6. HOW CAN WE SOLVE THIS? re:act WILL CONNECT YOUTO INSPIRINGACTIONS AS YOU READ THE NEWS

  7. RE:ACT WILL DOWNLOAD AS AN APP WITHIN YOUR INTERNET BROWSER AS YOU VISIT NEWS WEBSITESRE:ACT WILL ANALYSE CONTENT USING THE LATEST SEMANTIC TECH

  8. AFTER IDENTIFYING THE KEY CONTENT RE:ACT WILL CHECK THE BEST CAMPAIGNS FROM TOP ORGS

  9. ...BEFORE MATCHING THE STORY TO A CALL TO ACTION!

  10. ...AND RECOMMENDING IT TO YOU

  11. WHAT DOES THIS MEAN IN PRACTICE? ACTIONS ARE... TARGETED TO USERS’ INDIVIDUAL INTERESTS REACHING USERS AT A TIME WHEN THEY ARE MOTIVATED INTEGRATED INTO USERS’ EVERYDAYWEB BROWSING

  12. & RE:ACT WILL CONNECT TO YOURSOCIAL NETWORKS PROVIDING SOCIAL PROOF THAT ACTIONS ARE WORTH TAKING... SOCIAL WEB VIRAL. HELPING THE BEST ACTIONS GO

  13. ONCE DEVELOPEDFOR COMPUTERS, PHASE 2 WOULD SEE A MOBILE VERSION CREATED ...& THEN INTEGRATED WITH YOUR ‘OFFLINE WORLD’ USING GEO-SOCIAL TECHNOLOGIES.

  14. ONCE RE:ACT HAD ESTABLISHED A STRONG USER-BASE, A PARTNERSHIP MODEL WOULD MEAN ORGANISATIONS PAID A MINIMAL FEE TO HAVE THEIR ACTIONS FEATURED... THEREBY SUSTAINING ONGOING DEVELOPMENT& EDITORIAL OVERSIGHT

  15. WE BELIEVE THAT THIS MODEL WILL PROVIDE THE FOUNDATION FOR A BUSINESS CASE FOR SUSTAINABILITYOVER 2 YEARS OCT 2013 BREAKEVEN OCT 2012 MOBILE VERSIONS OCT 2011 PUBLIC LAUNCH MAY 2011 PROJECT BEGINS

  16. TO MAKE THIS POSSIBLE 2011 - £455 K 2012 - £455 K

  17. WHY ONEWORLD? INNOVATIONS... world’s first portal on sustainable development (1995) web-delivered radio exchange platform for global non-profits (1996) civil society’s first search engine(1997) online citizen video worldwide (2000) first social network on climate (2006) introduced ‘ecoCasting’ (2009)

  18. SOFTWARE ARCHITECTS & DEVELOPERS • EDITORS & JOURNALISTS • VIDEO & BROADCAST SPECIALISTS • ADMIN & FINANCE GROUP THE ONECLIMATE TEAM

  19. AnuradhaVittachi: Award-winning film-maker and internationally published author on global survival. Co-Founder of OneWorld. Peter Armstrong: BAFTA Lifetime Achievement Award for interactive media. BBC film-maker. Co-Founder of OneWorld. Winner UN Association Peace Prize.

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