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Lifesaver intro video

Lifesaver intro video. https://www.youtube.com/watch?v=0zOaAA5i340 (Press Control + click mouse to open). Comparing apples and pears…. Hard to compare Lifesaver with the other programmes today Lifesaver not a proper e-Learning programme, just a one-off interactive film

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Lifesaver intro video

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  1. Lifesaver intro video https://www.youtube.com/watch?v=0zOaAA5i340 (Press Control + click mouse to open)

  2. Comparing apples and pears… • Hard to compare Lifesaver with the other programmes today • Lifesaver not a proper e-Learning programme, just a one-off interactive film • Not made by a proper e-Learning company; I’m a freelance producer/director; found the funding and the client; developed by a commercial production house, UNIT9 • Will talk about how to make an emotionally gripping interactive film which can be used as part of a proper e-learning programme; hope this is of some use

  3. Finding the problem

  4. The interactive film producer • Interactive film far more effective crisis simulation • Film gives realism and emotional power • Interaction: - gets players to think about what must be done - gets players to act fast - gives players a score on the results • Interactive film gets longer views, more repeat views, and undivided attention • If no increase in set ups, cost of interactive film only slightly higher • If measure is impact, interactive film can cost less

  5. The interactive film producer • Most people think interactive films suck • Most filmmakers – too interactive Most interactives – want video to stay in the box Most other people – think you mean Choose You Own Adventure stories • Fewer opportunities for interactive films than linear ones • Lifesaver funded 50% by Tech Strategy Board, 50% by Resuscitation Council (UK)

  6. Scriptwriting for interactive films • What is your basic idea? Is it really best expressed by a linear story? If it is, then make a linear film. • If you’re writing interactive, try to describe your concept as something the user can do or be • Think of a real-world activity – then model it with video and interaction • The script for our real-world activity was clear…

  7. Interactive story ideas that work • Don’t let me choose my own adventure or the ending – throw me into the adventure and make me fight for the ending • Give me an overwhelming, obvious aim, then make me do little things fast to make it happen • Chaotic survival situation where things can easily go wrong – perfect…

  8. You’ve got the idea – now write the script • Storyboard the interactivity • If necessary make your script interactive (e.g. hyperlinked word doc) • The player will try to break your film – so always script: • what happens if the player does nothing • what happens if the player does the wrong thing • Do you need a site map of your video clips?

  9. The interactive film director How is directing an interactive film different from directing linear? • Your deliverable/vision must be the finished fully interactive film, not just the video clips • You are the glue that joins two different worlds: film production and interactive • But no-one ever looks for interactive film directors

  10. Pre-production – interactive side Pre-production with designers and coders • Get relationship of video and interface right: e.g. intuitive button positions, no text over faces etc • Try to get coders to work before shoot with placeholder video files

  11. Pre-production – film side Pre-pro work with actors • Workshops/rehearsals vital to strengthen script and performances Pre-pro work on script • You need to do a shoot script which is as simple as possible • Reduce confusion with the sequence in which you shoot clips

  12. On the shoot • Cast/crew may be confused about how scenes fit together - director must be able to tell them • Continuity person may be useless • Shoot 1st person POV to make player feel they are the hero but also shoot 3rd person POV for emotional engagement

  13. Post production – film side The edit • Put all buttons etc on offline video as placeholder titles • Editors often underestimate effort required for multiple clips • Easy to underestimate time viewers will need to make a decision • You’ll need to refine video edit once you see the interactive product working

  14. Post production – interactive side Coding • Good if you can code but not necessary - but you must understand what the coders are doing Testing • You must help test the site because testers don’t know your intentions • Go back and re-edit the video where required • Coders require precise feedback: get video screen capture tool like Camtasia; record test sessions so you can show problems exactly

  15. Results so far - research • Tests at South Bristol Community Hospital: confidence in doing CPR rose from 3.7 out of 10 before Lifesaver to 7.4 out of 10 after it. • All who played said it made them more likely, or much more likely, to attempt CPR in a real emergency. • Formal medical research paper currently underway

  16. Results so far - prizes • Clio Awards 'Healthcare - App', 2013 - winner, Grand Clio • BAFTA Awards 2013 - 'Children's Interactive' - nominee • FWA Site of the Month - August 2013 • FWA Site of the Day - August 14, 2013 • Webby Awards - 'Health', 2013 - Nominee • Lovie Awards - 'Best Use of Interactive Video', 2013 - gold winner • Lovie Awards - 'People’s Choice', 2013 - winner • Plus the kind attention of the E-Learning Awards…

  17. Results so far - Twitter Some tweets over the last two weeks: MAD First Aid ‏@MADFirstAid • 3h • This really is a fantastic bit app. Please follow the link below Lifesaver. It's free and fun https://life-saver.org.uk/ David Webster ‏@davidcognite • Feb 26 • This is a fantastic interactive game with a serious aim, learn/practise basic life support: https://life-saver.org.uk Simon Starr ‏@redunca • Feb 18 • Most powerful game experience of my life. https://life-saver.org.uk/ (Jake). Immersed? Viscerally. Tom de Grunwald ‏@tdgme · Feb 17 • Fantastic interactive video, moving, and you might save a life to boot https://life-saver.org.uk

  18. Results so far – new projects or business 0

  19. Thanks for watching • martin@martinpercy.com • @martinpercy • www.martinpercy.com

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