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Public Relations

Public Relations. What is PR?. the practice of managing the communication between an organization and its publics That, of course, is the PR biz definition. History of PR. Ancient Greeks had a word for it: Sematikos: to signify or to mean

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Public Relations

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  1. Public Relations

  2. What is PR? • the practice of managing the communication between an organization and its publics • That, of course, is the PR biz definition

  3. History of PR • Ancient Greeks had a word for it: • Sematikos: to signify or to mean • It’s how to get people to believe things and do things • A pretty good definition of public relations • This approach has been used for thousands of years

  4. Ramses at Kadesh

  5. Julius Caesar

  6. John McCain

  7. Caligula

  8. Claudius

  9. St. Augustine – 394 CE

  10. Propaganda • An invention of the Catholic Church • 17th Century committee called Congregatio de Propaganda Fide • The Congregation for Propagating the Faith

  11. Thomas Paine and The American Crisis

  12. Benjamin Franklin

  13. Franklin in France

  14. Negative effects of PR • 1720 – the South Seas Bubble • 1720 – the Mississippi Company

  15. P.T. Barnum

  16. Jumbo

  17. Tom Thumb

  18. William Seward

  19. Ivy Lee

  20. John D. Rockefeller

  21. Andrew Carnegie

  22. Lee’s PR Principles • 1. Tell the truth • 2. Provide accurate facts • 3. The public relations director must have access to top management and must be able to influence decisions

  23. Lee’s definition of PR • Public relations means the actual relationship of the company to the people and that relationship involves more than talk. The company must act by performing good deeds.

  24. Edward Bernays

  25. Bernays’ “Crystallizing Public Opinion” • To interpret the client to the public, which means promoting the client • To interpret the public to the client, which means operating the company in such a way as to gain the approval of the public

  26. Other Bernays concepts • 1. Public relations is a public service • 2. Public relations should promote new ideas and progress • 3. Public relations should build a public conscience

  27. How PR is different from advertising • Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. • PR is also the nonpersonal communication of information

  28. nonpersonal communication of information • PR is also the nonpersonal communication of information • That information is slanted in favor of the client, just like advertising • However, unlike advertising the information doesn’t necessarily have to be substantiated

  29. …usually paid for… • Advertising must pay for its placement in the media • PR does its best not to pay for placement • Writes “news” articles and feature stories called news releases promoting the client and tries to get them published • Puts on staged publicity events in hopes the media will cover them

  30. …about products, services or ideas… • PR can be about products, services or ideas • Can also be about companies or people • Entertainers • Politicians • Wanna be’s

  31. Suleman and Gosselin

  32. …identified sponsors… • Advertising has to identify the sponsor • PR tries to avoid identifying who’s paying for the output • Leave it out • Disguise it

  33. Crisis Management

  34. Exxon Valdez

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