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E-Retailing: The Present and The Future

E-Retailing: The Present and The Future. Basics of Retailing. Retailing comes at the end of marketing channel . Word “Retail” has been derived from the French word Retailer Means “to cut a piece” or to break bulk” High-intensity competition industry and second largest globally.

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E-Retailing: The Present and The Future

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  1. E-Retailing: The Present and The Future

  2. Basics of Retailing • Retailing comes at the end of marketing channel . • Word “Retail” has been derived from the French word Retailer • Means “to cut a piece” or to break bulk” • High-intensity competition industry and second largest globally.

  3. Why Retail Management • World’s largest private sector contributing 8% of the GDP (global) and 14% of our GDP. • Employ one sixth of labor force. • India's retail market is estimated at $470 billion in 2011 and is expected to grow to $675 bnby 2016 and $850 n by 2020 • Second largest sector which provides employment to more number of persons. • India is classified in to the fifth most attractive retail destination and second among the countries in Asia with 1.2 billion people

  4. E- Retailing • Thisis a form of electronic commerce which allows consumers to directly buy goods or servicesfrom a seller over theInternet  using a web browser • 2008 census ,about 3.6 percent of all retail sales were occurring online. • Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 mn) in 2011 and estimated to grow to Rs 53,000 Crore ($11.8 billion) in 2015.

  5. Why E-Retailing in India • Indiahas an internet user base of about 137 million as of June 2012 (Hindustan Times, 31 December 2012). • Demographic Dividend •  The number of mobile internet users is going to reach 155 million in India by the end of March 2014, and 185 million by June 2014 by the Internet & Mobile Association Of India (IAMAI) • Socio economic profile of Indian Consumer is changing.

  6. Types of E-Retail Formats • B 2 C • C 2 C

  7. Types of E-Retail Formats • Service Retailing • Product Retailing • Food Retailing

  8. E-Retailing: Challenges • Touch and feel factor • Clutter • Customize communication for every customer • Fear • On time delivery

  9. E-Retailing: Current Trends • Interactive media • Mobile commerce

  10. Interactive Media: Facebook • Face book Display advertisement on the basis of your browser search history

  11. Interactive Media: Twitter • Shoppers Stop Engaging Via #sstweetstore • So if your stars are aligned perfectly today, start tweeting with the hashtag #sstweetstore and who knows if your tweet is on the lucky time, you could win surprises

  12. Interactive Media: Blogs • Blogs • Customer forum • Comparative sites

  13. QR Codes • A barcode is a machine-readable optical label that contains information about the item to which it is attached it contains • Product details • Contact details • Offer details • Event details • Competition details • A coupon • Twitter, Face book, MySpace IDs • A link to your YouTube video

  14. E-Retailing: Emerging Trends • Augmented Reality Technologies/Google glass • Google Glass is a wearable computer with an optical head-mounted display (OHMD) • Mobile app’s and QR code • Speed up Delivery: Amazon.com delivery through drone

  15. Virtual Stores

  16. Ray ban Virtual Mirror

  17. Emerging Trends: Mobile app’s • Mobiles App’s • eBay’s Fashion allows consumers to try on clothing virtually • Amazon’s Flow app lets shoppers point a Smartphone camera at a book or DVD to see Amazon’s price and customer reviews. • Buying ,Compare the price and find out the most economical price

  18. Future of E-Retailing • Quick delivery (amazon futuristic plan to delivery through drone) • Cognitive search history can replace browser search history • Distinction between Physical Buying and virtual buying will end. • Customized product and services

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