Museums best practices

1. Museums best practices Stockolm 11 June 2001

2. Perspective and methodology of the analysis • Qualitative rather than quantitative • Major aspects analysed: • interactivity with the user • direct and easy navigation • Tailored content (focusing on the quality and functionality of the content) Stockolm 11 June 2001

3. Market value of public on-line cultural services keys to success for on line user-oriented services : • tailored content (focusing on the quality and functionality of content, for specific groups of users) • interactivity (user involvement and participation) • community (targeting interests specific audiences and promoting communication and exchange of information) • joined up services (add additional integrated services to enhance users satisfactions and fostering loyalty to the web site) ( Source “Creating e-Value” August 2000- DCMS) Stockolm 11 June 2001

4. Cultural institutions and the WWW Stockolm 11 June 2001

5. “Publishing” museums web sites: just a few examples USA: • The Museum of modern art ; http://www.moma.org Italy: • Istituto e Museo di Storia della Scienza di Firenzehttp://galileo.imss.firenze.it • Museo della Scienza e tecnica “Leonardo da Vinci” di Milanohttp://www.museoscienza.org/ …… Stockolm 11 June 2001

6. “Interactive” museums web sites: just a few examples USA: • The Metropolitan Museum of Modern Art ; http://www.metmuseum.org France: • Musée du Louvre (educational section)http://www.louvre.edu …… Stockolm 11 June 2001

7. MOMA home page Stockolm 11 June 2001

8. MOMA web site: main features Excellent features : • Easy and direct navigation • Big collection and many online exhibitions • educational resources • e-commerce applications of its store Not Excellent features : • No search through the collection • Only in English Stockolm 11 June 2001

9. Museo scienza e tecnicaLeonardo da Vinci Stockolm 11 June 2001

10. Museo Leonardo da Vinci web site: main features Excellent features : • Virtual navigation with some interactive features • Easy navigation • Some interesting educational resources • Multilingual site (Italian, English and French) • Agreement with Amazon for on-line purchase of related publications • Useful international links Not Excellent features : • Interactivity could be enhanced: only mailing list and virtual tour • No searchable database Stockolm 11 June 2001

11. Istituto e Museo di storia della scienza di Firenze Stockolm 11 June 2001

12. IMSS web site: main features Excellent features : • Good integration of a thematic museum and its library • Searchable database for the Library • Thematic online exhibitions in the museum section • Experimentation of wap services Not Excellent features : • Weak Interactivity • Library section is only in Italian • NO searchable database in the museum section Stockolm 11 June 2001

13. Metropolitan Stockolm 11 June 2001

14. Metropolitan web site: main features Excellent features : • Strong interaction with the user ( sense of community): “my met calendar”, “my met gallery”… • Thematic access and search functionalities to a big collection • e-commerce applications of its store Not Excellent features : • Only in English • No on-line access for physically impaired Stockolm 11 June 2001

15. Louvre.edu Stockolm 11 June 2001

16. Louvre.edu web site: main features Excellent features : • Easy and captivating navigation • Thematic Access and search functionalities to a big collection • Good quality of text and tales related to an author • Interactive tool that allows user to publish his/her own final product Not Excellent features : • Only in French • Relatively slow Stockolm 11 June 2001

17. Conclusions Regnet should become a reference for • Interactive and transactive web sites/portals • Regnet community ( personalised e-mails, “regnet calendars” or “regnet” wish list • Networking model: partnership with different stakeholders (clear licensing agreement) Stockolm 11 June 2001