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Cisco and Corporate Social Responsibility (CSR)

Cisco and Corporate Social Responsibility (CSR). Michael Yutrzenka, Executive Director, Cisco Foundation. How We Define Corporate Social Responsibility (CSR).

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Cisco and Corporate Social Responsibility (CSR)

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  1. Cisco and Corporate Social Responsibility (CSR) Michael Yutrzenka, Executive Director, Cisco Foundation

  2. How We Define Corporate Social Responsibility (CSR) CSR Encompasses Responsible Business Practices and Social Investments That Drive Long-term Valueand Sustainability For Our Business and Global Communities Our CSR Focus: • Attracting, developing, retaining and engaging the best employees • Building healthier, more productive communities and society • Minimizing our environmental footprint • Corporate and CSR governance

  3. SocialInvestment Cash Products People Cisco’s Strategic InvestmentsPeople, Products, Cash We Combine Cisco’s Core Competencies In… • Networking and communications expertise • Strategic leadership and business acumen • Collaboration • Financial strength …to Create Innovative Scalable, Replicable and SustainableSolutions ThroughMulti-Stakeholder Partnerships

  4. Business and CSR StrategySimilar Cycle of Innovation Fund Next Innovation Context Core Deploy Solution: Identify/Measure Outcomes That Demonstrate Success/Lead to Long-Term Impact Replicate Solution: Measuring Impact in Multiple, Diverse Environments 2 3 Exit Direct Support of Solution As It— 1) Leverages Its Sustainability Factors or 2) Is Not Successful Invest in Early Stage Ideas That Have Ability to Scale, Replicate, and Are Sustainable 1 4 Identify Innovative Partners that Closely Align with our Goals and Objectives

  5. Education: Global Education Align Pedagogy, Technology and System Reform — to Engage Students in 21st Century Learning Experience • Cultivate critical thinking, global awareness and social responsibility • Provide authentic, student-centered learning • Use technology to teach • Provide professional developmentto support great teaching • Equipping Every Learner for the21st Century White Paper

  6. Education: Cisco Networking Academy • Providing ICT Education with Sustained Impact for Students for Over 10 Years • 700,00+ students annually • 2.6+ million students since ’97 • 160+ countries • 88% use skills routinely • 73% pursue more IT education • 40% improve career outcomes in a significant way

  7. Economic Development:CGI Sub-Saharan Africa Cisco’s 2007 Clinton Global Initiative Commitment • Goal: • Use power of ICT to address basic humanneeds, access to education, healthcareand individual economic opportunityfor least-served populations in Cameroon, Ethiopia, Kenya, Nigeria and Rwanda • $10M over four years • NGO partners: • Habitat for Humanity • Inveneo • One Global Economy • Teachers without Borders

  8. Economic Development: Partnership for Lebanon Helping People of Lebanon FindPath to Long Term Stability andEconomic Growth • Partners: • Cisco, GHAFARI, Intel, Microsoft, Occidental Petroleum • Focused on: • Expanding reach of educationand workforce training • Creating jobs/private sector revival • Building out Lebanon’s technologyinfrastructure • Connecting communitiesand government • Crisis relief and response

  9. Assist Chinese Government In RebuildingIn Earthquake Affected Areas • Goal: • Leverage ICT technologies to deliver models of 21st Century Education and Healthcare solutions that are replicable, scalable and sustainable. • Execution: • Crisis relief • Education • Healthcare • Government, non-governmental organizations (NGOs) and commercial partners • $45M investment over 3 years Economic Development: Connecting Sichuan

  10. Social Venture Capital and ResourcesNGO Partners and Programs Net Hope: Collaboration to Leverage ICT Best Practices for Effective Delivery of Services • 25 NGO consortium • 100+ developing countries supported • Cisco engagement: Leadership fellows, cash grants Teachers Without Borders (TWB): Professional development for teachers • TWB member-teachers nowin 119 countries • Leverage teaching best-practices worldwide • Certificate of Teaching Mastery • Cisco engagement: LeadershipFellows, cash grants

  11. Social Venture Capital and ResourcesNGO Partners and Programs Community Voice Mail: Cisco Unified Messaging Enables Those In Need to Pursue Employment and Housing • Over 40K clients served each year; more than 70% reached goal • Cisco engagement: $8.5M Cisco Foundation grants, product donations, employee volunteers and donated office space LifeLines India: Helping India’s Rural Farmers get Access to Information on Agriculture and Animal Care • Partners: Cisco, BT and OneWorld • Telephone-based helpline using Cisco Unified Messaging platform • Database of 70,000+frequently asked questions • 400 daily calls • Coverage: 700 villages, 40,000 farmers, 4 states • Customer satisfaction 98%, improved crop quality/efficiency, farmer profitsincreased: 25 to 150%

  12. “When a well run business applies its vast resources, expertise, and management talent to problems that it understands and in which it has a stake, it can have a greater impact on social good than any other institution or philanthropic organization” Source: Michael Porter, Harvard Business Review CSR: Creating Impact Learn More About Cisco’s CSR Efforts www.cisco.com/go/csr

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