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TURKEY COUNTRY REPORT

TURKEY COUNTRY REPORT. INDICATORS OF RETAIL. CONTENT INDICATORS OF RETAIL MACROECONOMIC INDICATORS of TURKEY EXPORT AND FOREIGN TRADE in TURKEY TAX RATES in TURKEY MACROECONOMIC INDICATORS of RETAIL SHOPPING CENTERS SECTOR IN TURKEY AMPD RETAIL INDEX by NIELSEN

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TURKEY COUNTRY REPORT

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  1. TURKEY COUNTRY REPORT

  2. INDICATORS OF RETAIL • CONTENT • INDICATORS OF RETAIL • MACROECONOMIC INDICATORS of TURKEY • EXPORT AND FOREIGN TRADE in TURKEY • TAX RATES in TURKEY • MACROECONOMIC INDICATORS of RETAIL • SHOPPING CENTERS SECTOR IN TURKEY • AMPD RETAIL INDEX by NIELSEN • DEMOGRAPHIC INDICATORS of TURKEY • DEMOGRAPHIC INDICATORS FOR RETAIL • INCOME DISTRIBUTION OF THE POPULATION • INCOME DISTRIBUTION & FMCG EXPENDITURE

  3. INDICATORS OF RETAIL • INDICATORS OF RETAIL • TOTAL TURNOVER IN 2010: $171 BILLION; 75 BILLION IN ORGANIZED RETAIL • SALES AREAS HAVE REACHED 23 MILLION SQUARE METER • 1,8 MILLION EMPLOYEES IN TOTAL IN 2010, 520.000 EMPLOYEES IN ORGANIZED RETAIL • NUMBER 7 RETAIL SECTOR IN EUROPE, • NUMBER 10 RETAIL SECTOR IN THE WORLD • NUMBER 5 IN FOOD SPENDING, • NUMBER 8 IN NON-FOOD SPENDING IN EUROPE Sources:TCSCR, Cushman& WakefIeld and DeloItte Reports.

  4. MACROECONOMIC INDICATORS of TURKEY Source: TURKSTAT

  5. MACROECONOMIC INDICATORS of TURKEY • EXPECTED 5.6% GROWTH BETWEEN 2005–2050; • 2005-2008: 13% REAL GROWTH in GDP • :-4,8% REAL GROWTH in 2009, 8,9% in 2010 • By 2017: EXPECTED TO HAVE THIRD HIGHEST GROWTH RATE AFTER CHINA AND INDIA (OECD) • SERVICES SECTOR ACCOUNT FOR 60% OF TOTAL ECONOMY • RETAIL TRADE CONSTITUTES 20-22% OF TOTAL GDP AND ORGANIZED RETAIL REPRESENTS 9-10% OF TOTAL GDP. • RETAIL SECTOR EMPLOYMENT CONSTITUTES %8-10 OF TOTAL EMPLOYMENT IN TURKEY WHEREAS SHARE OF ORGANIZED RETAILING IS 2,1%. • 2015 TARGET IN ORGANIZED RETAIL EMPLOYMENT IS 900.000 PEOPLE

  6. MACROECONOMIC INDICATORS of TURKEY • 2010 OUTCOMES AND FORECASTS FOR 2011 • GDP GROWTH RATE: GDP PER CAPITA • (PPP ADJUSTED): • 2010 8,9 % 2010 15.392 USD • 2011 4,5 % 2011 16.126 USD • 2012 5 % • 2013 5,5 % •  UNEMPLOYMENT RATE: • 2010 11,9% • 2011 11,0 % • ANNUAL CPI GROWTH RATE: • 2010 7,5 % • 2011 5,3 % • 2012 5,0 % • 2013 4,9 %

  7. MACROECONOMIC INDICATORS of TURKEY FOREIGN DIRECT INVESTMENT: 1.2 % OF GNP in 2009 • $7,84 BILLION NET TOTAL FOREIGN DIRECT INVESTMENTin 2009 • TOTAL FDI IN 2004-2009: 81,2 BILLION USD Turkey is one of the largest sources of FDI in Central and Eastern Europe and the CIS; more than $1.5 billion invested in these countries

  8. EXPORTS & FOREIGN TRADE in TURKEY • MANUFACTURING INDUSTRY CONSISTS %93,4 OF TOTAL EXPORTS OF TURKEY • 1STIN CEMENT EXPORT IN THE WORLD • 2ND IN JEWELRY EXPORT IN THE WORLD • 2ND LARGEST GLASS PRODUCER IN THE WORLD • TRADE WITH EU: TURKEY is EU’s 7th TRADE PARTNER • TURKEY IS EUROPE’S: • 1STMAKER OF TV, DVD PLAYER, BUSES • 2ND BIGGEST COMMERCIAL VEHICAL AND CEMENT MANUFACTURER • 3RD BIGGEST PRODUCER OF STEEL AND CERAMIC TILES • TURKEY IS: • EU’s 2NDLARGEST TEXTILES SUPPLIER • EU’S 3RD LARGEST MOTOR VEHICLE SUPPLIER

  9. EXPORTS & FOREIGN TRADE in TURKEY • TURKEY IS A NET EXPORTER OF FOOD PRODUCTS AND BEVERAGES • TURKEY'S AGRICULTURAL PRODUCTION IS EQUIVALENT TO 40% AND 20% OF EU-25 PRODUCTION OF FRUITS AND VEGETABLES RESPECTIVELY. • TURKEY HAS AN AGRICULTURAL AREA EQUIVALENT OF 23% OF THE EU-25 • TURKEY HOSTS 75% OF ALL PLANT SPECIESIN EUROPE

  10. TAX RATES IN TURKEY • VALUE-ADDED TAX (VAT) • 1% VAT FOR: • Grain (wheat, oat, rye), dry fruit • 8% VAT FOR: • Meat (red meat, chicken, fısh), dairy and animal products • Vegetables, fruits, coffee, tea, cacao, cereal, seeds, flour • Vegetable oil, animal fat, butter • Pastry, soft drinks, liquor • Accessories (bag, shoes) and textiles • Electronics, furniture, real estate • 18% VAT FOR: Other goods and services

  11. TAX RATES IN TURKEY • PRIVATE CONSUMPTION TAX (PCT) • 6.7% PCT FOR: • White goods, cameras, DVDs • 20% PCT FOR: • Cosmetics and beauty products, products made of crystal and pearl, ceramic kitchen goods • 275,6% PCT FOR: • Wine, sprinkled wine, liquor wıth less than 18% alcohol, liquor with more than 22% alcohol, fermented liquor, vodka, rakı

  12. MACROECONOMIC INDICATORS of RETAIL • 2010 OUTCOMES AND FORECASTS FOR 2011 • SHOPPING CENTERS: NUMBER & GLA • 2009 236 5,7 MILLION M2 • 2010 263 6,5 MILLION M2 • 2011 318 (EXPECTED) 8,1 MILLIONM2 • 2013 350 (EXPECTED) • ORGANIZED RETAIL REVENUE: TOTAL RETAIL REVENUE: • 2009 72 BILLION USD 148 BILLION USD • 2010 75 BILLION USD (4% GROWTH) 171 BILLION USD • ORGANIZED RETAIL EMPLOYMENT: TOTAL RETAIL EMPLOYMENT: • 2009 450.000 1.81 MILLION • 2010 520.000 (15% GROWTH) 1.83 MILLION (EXPECTED) • 2011 600.000 (16% GROWTH) 1.85 MILLION (EXPECTED) • ORGANIZED RETAIL STORES: • 2009 ON AVERAGE, 13 NEW STORES EVERY DAY (40.000 SALES POINTS) • 2010 ON AVERAGE, 20 NEW STORES EVERY DAY (48.000 SALES POINTS)

  13. MACROECONOMIC INDICATORS of RETAIL • 2010 OUTCOMES AND FORECASTS FOR 2011 • ORGANIZED FOOD RETAIL REVENUE: • 31 BILLION USD • 32 BILLION USD (2% GROWTH) • ORGANIZED NON-FOOD RETAIL REVENUE : • 41 BILLION USD • 43 BILLION USD (8% GROWTH) • ORGANIZED FOOD RETAIL EMPLOYMENT: 2009 53.000 2010 60.000 (10% GROWTH) • ORGANIZED NON-FOOD RETAIL EMPLOYMENT 2009 397.000 2010 460.000 (16% GROWTH)

  14. SHOPPING CENTERS SECTOR IN TURKEY Source: JLL

  15. SHOPPING CENTERS SECTOR IN TURKEY

  16. SHOPPING CENTERS SECTOR IN TURKEY

  17. SHOPPING CENTERS SECTOR IN TURKEY Source: JLL

  18. SHOPPING CENTERS SECTOR IN TURKEY

  19. AMPD RETAIL INDEX by NIELSEN REVENUES: 48 BILLION USD in 2006 10 % GROWTH in 2007, 7% GROWTH in 2008, 8% GROWTH in 2009 REACHING 75 BILLION USD in 2010 EMPLOYMENT: 300 000 EMPLOYEES in 2006 24 % GROWTH in 2007, 10% GROWTH in 2008, 10% GROWTH in 2009 REACHING 520,000 EMPLOYEES in 2010 TOTAL SALES AREA: 12 MILLION SQUAREMETERS in 2006 25 % GROWTH in 2007 , 19% GROWTH in 2008; %14GROWTH in 2009 REACHING 23 MILLION SQUAREMETERS in 2010

  20. AMPD RETAIL INDEX by NIELSEN ORGANIZED FOOD RETAIL in 2010 • REVENUE: 2% ANNUAL GROWTH • EMPLOYMENT: 10% ANNUAL GROWTH • SALES AREA: 14% ANNUAL GROWTH • STORES: 25% ANNUAL GROWTH

  21. AMPD RETAIL INDEX by NIELSEN ORGANIZED NON-FOOD RETAIL in 2010 • REVENUE: 8% ANNUAL GROWTH • EMPLOYMENT: 17% ANNUAL GROWTH • SALES AREA: 15% ANNUAL GROWTH • STORES: 11% ANNUAL GROWTH

  22. AMPD RETAIL INDEX by NIELSEN ORGANIZED APPAREL RETAIL in 2010 • REVENUE: 13% ANNUAL GROWTH • EMPLOYMENT: 28% ANNUAL GROWTH • SALES AREA: 19% ANNUAL GROWTH • STORES: 14% ANNUAL GROWTH

  23. DEMOGRAPHIC INDICATORS of TURKEY • YOUNG AND HIGH POPULATION • 73 MILLION POPULATION • 15-64 YEARS 67% • 0-14 YEARS 26% • 0-25 YEARS 44% • AVERAGE AGE: 28,5 • SECOND LARGEST POPULATIONinEUROPE • YOUNGEST POPULATIONinEUROPE • WITH 24,7 MILLION PEOPLE IN LABOUR FORCE, 4TH LARGEST LABOUR MARKET IN EUROPE • EVERY YEAR: 730.000 GRADUATES FROM HIGH SCHOOLS, • 450.000 GRADUATES FROM 143 UNIVERSITIES Source: TurkStat

  24. DEMOGRAPHIC INDICATORS FOR RETAIL • 60% OF THE SHOPPING CENTER VISITORS ARE BELOW 30 YEARS OF AGE. • SHOPPERS INDEX: SHOPPER INDEX REFLECTS THE FREQUENCY OF THE ACT OF SHOPPING FROM ANY OF SELECTED CATEGORY OF GOODS (APPAREL, FMSCG, TEXTILE, RESTAURANT, ELECTRONICS ETC.) • AVERAGE SHOPPER INDEX FOR TURKEY :34 SHOPPER INDEX FOR 15-24 YEARS: 38 • AVERAGE SPENDING: 41 TL AGE GROUP 25-34: 53 TL Source: IPSOS- KMG

  25. INCOME DISTRIBUTION OF THE POPULATION 2008 Total private consumption expenditure : 534 Billion USD Graph: 2008 annual disposable average income by deciles (USD) Source: TurkStat

  26. INCOME DISTRIBUTION & FMCG EXPENDITURE Source: Nielsen

  27. THANK YOU

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