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Tuesday, July 10, 2012 Prof. (Dr.) Amitha S.

Department of Commerce, Valia College & Board of Studies in Commerce, University of Mumbai Organises A Workshop on “Revised Syllabus and Assignments in Commerce (I & II) for F.Y . B.Com and Assignments in Commerce (III & IV) and Advertising (I & II) for S.Y. B.Com .” . .

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Tuesday, July 10, 2012 Prof. (Dr.) Amitha S.

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  1. Department of Commerce, Valia College&Board of Studies in Commerce,University of MumbaiOrganisesA Workshop on “Revised Syllabus and Assignments in Commerce (I & II) for F.Y. B.Comand Assignments in Commerce (III & IV) and Advertising (I & II) for S.Y. B.Com.” . Tuesday, July 10, 2012 Prof. (Dr.) Amitha S. Venue: Cosmopolitan’s Valia College Associate Professor Andheri (West), Mumbai R.A. Podar College

  2. Goals of the Session • To explore - Creative avenues in assignments • To identify – specific cases, project titles, assignments • To brainstorm, share, inspire • To harmonise – Variety of Approaches Prof. (Dr.) Amitha S.

  3. Structure of Internal Evaluation • 40 marks in each semester for internals • 20 marks : mid-semester test • 10 marks: project • 10 marks: class participation Prof. (Dr.) Amitha S.

  4. Constraints experienced • Numbers • Time • Attendance • Cheating Prof. (Dr.) Amitha S.

  5. Solution-Driven Approaches • Book Worms: Non-Text Library card • Article Review • Case Review • Scrap Book • Assignments Prof. (Dr.) Amitha S.

  6. Bookworm • The Other Guy Blinked: How Pepsi Won the Cola Wars by Roger Enrico • The Real Coke, the Real Story by Thomas Oliver . • Xerox: American Samurai by Suzanne Snyder Jacobson • Marketing Warfare by  Al Ries, Jack Trout • Made In Japan: Akio Morita & Sony by  Akio Morita Prof. (Dr.) Amitha S.

  7. Management Kurien Style: The Story Of The White Revolution by  M. V. Kamath • We Are Like That Only: Understanding The Logic Of Consumer India by  Rama Bijapurkar • It Happened In India by Dipayan Baishya, Kishore Biyani Prof. (Dr.) Amitha S.

  8. Article Review • Brand Line • Brand Equity • Brand Wagon Prof. (Dr.) Amitha S.

  9. Analysis of ads The PNI Approach Prof. (Dr.) Amitha S.

  10. Career Driven Approach 3Cs • Communication • Creativity • Confidence Prof. (Dr.) Amitha S.

  11. Thank you Prof. (Dr.) Amitha S.

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