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Recruiting New Members and Succession Planning

Recruiting New Members and Succession Planning. Branch Officers’ Meeting Alumni Weekend in North America, April 2014. Structure of the Session . Recruiting New Members Mailings Social Media Other Ideas Succession Planning. Membership Mailings.

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Recruiting New Members and Succession Planning

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  1. Recruiting New Members and Succession Planning Branch Officers’ Meeting Alumni Weekend in North America, April 2014

  2. Structure of the Session Recruiting New Members Mailings Social Media Other Ideas Succession Planning

  3. Membership Mailings • Data can be provided on alumni in a given area upon request • …and upon receipt of a signed Confidentiality Agreement Form • Data provided = Full name, College, Matriculation Year and Postal and Email addresses • Data sent with terms outlining sending postal and electronic communications to alumni

  4. Membership Mailings • Be clear about objectives • Tailor to your audience • Include clear call-to-action

  5. Social Media • Set up Facebook and LinkedIn accounts to promote your events and grow your membership list • Use LinkedIn University Page to Identify Alumni in Your Area • UOAO increasingly promoting alumni group events through its social media channels

  6. Other Ideas • Appoint a Membership Officer to lead the group’s membership drive • Encourage peer-to-peer recruitment • Request announcement in International edition of OT Extra for new members tied to specific events • Arrange Freshers’ Parties – these will be the next generation of alumni group members • Publicise group events in local media

  7. Succession Planning • Include terms of office in Constitution for Group Leader and all Committee members • Identify future group leaders and volunteers • Provide development experiences to those who can move into key roles • The Alumni Office can advertise for volunteers in OT Extra • The North American and Alumni Offices can also further support you with this process if required

  8. Learning from your peers – internal communications tools • Group email list branchofficers-forum@maillist.ox.ac.uk • LinkedIn group http://www.linkedin.com/groups?gid=4496373 • Prime Mover ian.senior@trinity.oxon.org

  9. Resources and Support The Volunteer Handbook - new North American edition now available! The Alumni website The Alumni Networks blog The Alumni Events calendar (includes branch events) OT Extra (monthly e-bulletin) Branch Officers’ e-Bulletin (Networks News) Annual Update Survey Report Alumni Networks Directory

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