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Is Industrial Tourism a business opportunity ?

Terrassa, 10-05-2013. Is Industrial Tourism a business opportunity ?. Josep Maria Pey +34.675.684.464 jmpey @ elgenerador.catt. Terrassa, 10-05-2013. Attractiveness of the resource Who might be interested? For which audiences? Suitable conjuncture?.

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Is Industrial Tourism a business opportunity ?

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  1. Terrassa, 10-05-2013 Is Industrial Tourism a business opportunity ? Josep Maria Pey +34.675.684.464 jmpey@elgenerador.catt

  2. Terrassa, 10-05-2013 • Attractiveness of the resource • Who might be interested? • For which audiences? • Suitable conjuncture? Why can be a business an opportunity?

  3. Terrassa, 10-05-2013 Attractiveness of the resource • Architecture and technology • Urbanism and landscape • History • The society and ethnography • Economic and productive activity of a region • Curiosity (How are things made ? ) LabourDay

  4. Terrassa, 10-05-2013 • Who might be interested? • The government administrations • The private companies • Tourist sector

  5. Terrassa, 10-05-2013 • For which audiences? • Audience interested (lovers) • Educational trips • Professionals & MICE • Seniors • Family tourism and in general

  6. Terrassa, 10-05-2013 • More interest from public administrations • Every time most companies opt by "industrial tourism" as a marketing strategy • The product is being structured • Proliferation of networks for their management and promotion • It's subject of attention of the European institutions and touristic organizations • It fits into the current trends of "experiential tourism” • Tour operators are more interested, though reluctant to label "industrial tourism" Suitable conjuncture?

  7. Terrassa, 10-05-2013

  8. Terrassa, 10-05-2013

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  10. Terrassa, 10-05-2013

  11. Terrassa, 10-05-2013 Network of networks

  12. Terrassa, 10-05-2013 http://www.tistra.com/ http://www.visites-entreprises-rhone-alpes.fr/ http://www.visiteznosentreprises.com/ http://www.ici-itineraire.eu/ http://www.erih.net/

  13. Terrassa, 10-05-2013

  14. Terrassa, 10-05-2013 Structuring and grouping of product facilitates your commercialisation

  15. Terrassa, 10-05-2013 Structuring and grouping of product facilitates your commercialisation

  16. Terrassa, 10-05-2013 Structuring and grouping of product facilitates your commercialisation Tourservice ruhr http://www.tourserviceruhr.de/touren.en.html Always Barcelona http://www.toursandguidesbarcelona.com/es/barcelona-turismo-guia-oficial/espana-guia-oficial-barcelona.html Giachino Linea Verde http://www.buscompany.it Manatour http://www.taxiway.fr/

  17. Terrassa, 10-05-2013 Regulation of the sector: Quality Standards for I.T. Spanish Quality Standard UNE 302 International working group

  18. Terrassa, 10-05-2013 European Tourism Day 2011 "Industrial heritage: differentiating the European tourism offer“ European funds for creating industrial tourism product (2012) • European Industrial and Technical Heritage Year 2015

  19. Terrassa, 10-05-2013 Is Industrial Tourism a business opportunity ? Yes ! Can be !!!

  20. Terrassa, 10-05-2013 Thank you !!! Josep Maria Pey +34.675.684.464 jmpey@elgenerador.cat www.elgenerador.cat

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