consumerism

1. consumerism By Sharmain Brown November 17, 2009

2. consumers C O N S U M E R I S M

3. Who is a consumer C O N S U M E R I S M • A consumer is someone who purchases goods and services, to meet his or her needs or desires. That includes all of us

4. consumers C O N S U M E R I S M To survive we need to consume. We consume GOODS and PRIMARY GOODS SECONDARY GOODS SERVICES

5. Primary goods C O N S U M E R I S M These are raw materials and or ingredientssuch as eggs, wheat or machinery parts. Secondary goods Items made from primary goods, such as bread,clothing, books or television.

6. Services C O N S U M E R I S M These are things such as electricity, and gas that power our heating, our cookers and telephone. We consume non-essential service from other people, such as beauty treatment, financial advice, hair cut or tutoring.

7. Example C O N S U M E R I S M NEEDS. Things we require for an acceptable quality of life are called our Food Clothes Shelter

8. Wants C O N S U M E R I S M Things we can do without such as games, computers, television, telephone and I-pods are called

9. What is the Difference between Goods and Services? C O N S U M E R I S M List some different types of goods and services that people consume?.

10. C O N S U M E R I S M May buy a chocolate bar from a shop or a private lesson from a teacher. May be a family eating an evening meal or a cricket team that buys new equipment. May be a hotel that buys products such as towels, bedding and food on a large scale. (buys in bulk directly from the manufacturer) INDIVIDUAL GROUPS Types of Consumers INSTITUTIONS

11. Consumer IS king? C O N S U M E R I S M What does this means?

12. Factors influencing consumers C O N S U M E R I S M • Available resources of consumer • Prices of goods and services being sold • Cultural practices, eg. Bun and cheese at Easter • Amount of credit the consumer is allowed • Consumer needs and wants • Advertisements

13. advertisements C O N S U M E R I S M • More often referred to as adverts or ads and they are a part of our world. We are bombarded with ads on television, radio, billboards, newspapers, magazines, and flyers. • Why people advertise and how much do advertisements affects us?

14. What products do these symbols relate to? C O N S U M E R I S M

15. Types of Advertisements C O N S U M E R I S M Informative Persuasive Tells us about products, financial products, events and computers. They promote products that we do not need but may want, eg. I -pods, fast foods. Humorous Some adverts use humor to appeal to us.

16. aim of advertising C O N S U M E R I S M • The aim of advertising is always the same, to persuade us to buy a particular product or service. • adverts appeal to our desires to satisfy basic urges, for excitement or to improve our image, our looks and our life.

17. how Adverts persuade us. C O N S U M E R I S M • Suggesting that our lives will improve if we buy a product or service. • Imply that by using a particular hair product one will be come beautiful and successful. Or the latest mobile will make one popular.

18. how Adverts persuade us. C O N S U M E R I S M • By convincing us that we have a need and that a product or service can meet this need. • For Parents, adverts can make them feel guilty if they do not buy a particular product for their child.

19. how Adverts persuade us. C O N S U M E R I S M • By suggesting that everyone else has this item and that we are missing out or falling behind by not having it too. • By making us feel important or special. Eg. an ad might tells us that we deserve something or that our opinion is important.

20. The good and bad of advertising C O N S U M E R I S M

21. advertising advantages C O N S U M E R I S M • Advertising informs us what products and services are available so that we can make informed choices. • Increases consumer spending which helps Jamaica's economy and creates jobs. • Encourages competition between different companies and brands, helping control prices.

22. advertising disadvantages C O N S U M E R I S M • Adverting cost increases the cost of a product or service. • Advertising persuades us to buy things we do not need and cannot afford, which leads to financial difficulties. • Adverts can create dissatisfaction. People want more products and services rather than being happy with what they have. • Also when someone buys a product, it may not make them feel the way they expected to feel.

23. C O N S U M E R I S M • Which tactics this advertisement uses to convince consumers to buy. • Does it appeal to basic desires, convince readers of a need or flatter the reader? How does this advertisement persuade you to buy the product?

24. C O N S U M E R I S M • Which tactics this advertisement uses to convince consumers to buy. • Does it appeal to basic desires, convince readers of a need or flatter the reader? How does this advertisement persuade you to buy the product?

25. Home Work C O N S U M E R I S M • Create an advertisement for a local product? • Decide which product you will promote and what tactics you will use to persuade potential buyers? • Name your product. Decide whether your advert will be for TV, print, or the internet. • Design and write your advert, using images and illustrations. • Test your adverts on friends and family. Ask them if they would buy the product based on your advert? THE END!!!

26. INFORMATIVE ADVERTISEMENT C O N S U M E R I S M

27. PERSUASIVE ADVERTISEMENT C O N S U M E R I S M

28. HUMOUR ADVERTISEMENT C O N S U M E R I S M