College Relations CLA Quarterly Webcast

1. College Relations CLA Quarterly Webcast Tara A. Fournier, PHR and Scott D. Ferrin, SPHR August 8, 2013

2. Agenda WHAT WE’LL COVER TODAY New Student Members Effective Chapter Transition Planning SHAPE Initiatives 2013-14 Merit Award Planning Supporting Your Student Chapter Best Practice Sharing

3. Student Member Recruitment WHERE TO FIND STUDENT MEMBERS? Previous chapter members Did last year’s members return? Do you have prior chapter lists? New HR students Basic HR class presentations Career counselors Department chairs and faculty

4. Student Member Recruitment WHERE TO FIND STUDENT MEMBERS? Students interested in HR Master’s program students (MBA) Law school students Industrial/Organizational Psychology students Undeclared Other student groups Students already in Fraternity/Sorority Other business clubs Campus student leadership (Student Council)

5. Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED Existing chapter structure College Relations Board member Joint Meetings for Events and Conferences Holiday Meeting Annual Chapter Conference or Legal Update Student-focused programs Basics training Mentoring and networking Developing an HR Career

6. Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED Special Student Pricing Annual Chapter Membership cost SHRM - $35 to $80 to $80 to $180 Discounted Chapter Meetings - At or below costs Free student guest Support Student Conference Annual Chapter Scholarship for Student Team Practice Case Competition Chapter Judges At Chapter Meeting

7. SHAPE Initiative HELPING YOUR CHAPTER GET RECOGNIZED SHAPE Focus Meaningful support of the HR Profession Chapter MUST have a membership initiative Silver, Gold and Platinum Awards need your initiative What is an Initiative? Strategy of the Chapter Tactics to implement the strategy Results of the implemented tactics

8. Real Example of an Initiative In an effort to support and sustain our student chapters, (STRATEGY) XXXXX approved paying the annual SHRM membership dues for 8 members of each student chapter annually. We further added the president of each student chapter to our Board of Directors as a voting member which has increased their engagement with XXXXX. The student chapters continue to host our February Membership Meeting and all proceeds from the meeting go to the student chapters. XXXXX continues to support the student chapters in their programming by assisting with resume writing workshops and interviewing skills workshops. (TACTICS)

9. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Regional Student Conferences & Case Competition Mentorship programs Speaking at Student Chapter Events Provide Internship Opportunities

10. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts

11. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Check out the workbook the students are using as a guideline: http://www.shrm.org/Communities/StudentPrograms/Pages/awards.aspx

12. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts

13. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts 2013-14 Award Tiers

14. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Member Professional Development

15. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Conferences & Competitions

16. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student/Professional Chapter Engagement

17. 2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Internship Opportunities:

18. Supporting the HR Profession Through Internships Coleman Lavery Marketing Strategist, Internships.com

19. Supporting HR Through Internships What Is Internships.com? Founded in 2009 Grown into the world’s largest internships marketplace Millions of students searching 35,000+ employers posting 350+ colleges & university partnerships 80,000+ internships live today SHRM’s official internship partner Launched partnership in 2011 Top 10 most popular industries on Internships.com Informing members about the benefits of internships Preparing future HR Professionals for post-grad employment

20. Why Internships?

21. Why Internships? Youth Unemployment Rates Are High 54% of recent college graduates are jobless or underemployed

22. Why Internships? Student Debt is Rising

23. Why Internships? Takes Longer to Find Work

24. Why Internships? 7 out of 10 internships turn into full time jobs

25. Why Internships? Students Understand the Importance 63% 28% Completed two or more internships Completed at least one internship

26. Why Internships? Employers Understand As Well More companies offered internships in 2011 vs. 20121 36% Of companies plan to hire more interns in 2013 vs. 20121 53% Of employers view internships as a way to find full time hires2 79% Sources:1 Internships.com December 2012 Survey 2 National Association of Colleges and Employers

27. So What Can We Do?

28. What Can We Do? 7.5x applications per HR internship Demand growing faster than supply 47% of employers have internship program Help advocate for more inventory Final Statistics

29. Questions?

30. SHRM is Your Support

31. Keep in Touch Connect with SHRM and other College Relations CLA volunteer leaders May 23rd August 8th November 8th All Webinars are at 4:00 p.m. Eastern Time Look for Reminders to Join the Webinars!

32. Best Practice Share What is your chapter initiative for College Relations? What joint activities do you have planned with your student chapter?

33. Thank You! Tara Fournier, PHRManager, Member Engagementtara.fournier@shrm.org(800) 283-7476 x6074 Scott Ferrin, SPHRField Services Directorscott.ferrin@shrm.org(800) 283-7476 x6453