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PROJECT UPDATE

PROJECT UPDATE. July 11, 2013 | Town Council Work Session | Town Hall. Agenda. Introduction Summary of Recent Public Input Council Discussion / Q&A Who We’ve Heard From / Outreach Opportunities Council Discussion / Q&A Staff’s Recommended Next Steps / Schedule Council Discussion / Q&A.

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PROJECT UPDATE

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  1. PROJECT UPDATE July 11, 2013 | Town Council Work Session | Town Hall

  2. Agenda • Introduction • Summary of Recent Public Input • Council Discussion / Q&A • Who We’ve Heard From / Outreach Opportunities • Council Discussion / Q&A • Staff’s Recommended Next Steps / Schedule • Council Discussion / Q&A

  3. Questions for council: • Did The Area Conversations (And Other Input Opportunities) Meet Expectations? • Does Council Believe There Was Ample Opportunity For Cary Residents And Interested Parties To Participate In This First Major Part Of The Project? • Does Council Believe The Next Steps In The Process Are Appropriate? • Does Council Want Regular Updates/Briefing Sessions For Imagine Cary?

  4. Item 2.a AreaConversations

  5. AREA CONVERSATIONS One of many sources of input Adopt Frame • Open House • MindMixer • Telephone Survey • Workshops • MindMixer Choose • Open House • Hearings • Summit on the Future • Area Conversations • MindMixer Envision

  6. Locations of 5 Area Conversations

  7. Area Conversations Purpose and Objectives Gain additional insight from the community on strengths, weaknesses and future action: • “What do you like most about Cary?” • “What don’t you like about Cary?” • “What needs to be done to make Cary the best it can be?”

  8. Area Conversations Five PUBLICMeetings • June 4, Senior Center 91 • June 5, Embassy Suites 52 • June 11, Crosspointe Church 64 • June 12, Colonial Baptist 40 • June 24, Matthews House 75

  9. Area Conversations Organizing the input: Based on Charter Built Environment & Mobility • Regional Context • Land Use • Transportation Systems • Historic Preservation • Community Facilities/ Infrastructure/ Waste Facility • Redevelopment & Infill • Energy Efficiency & Innovation Community Life • Sustainable Neighborhoods • Affordable Housing • Parks & Recreation • Arts & Culture • Economic/Fiscal Resiliency Natural Environment • Water Resources/Water Quality • Open Space

  10. Initial Idea Count 2,839 Unique Inputs / 3,386 Total InputsBuilt Environment and Mobility

  11. INITIAL IDEA COUNT 2,839 Unique Inputs / 3,386 Total Inputs Community Life

  12. INITIAL IDEA COUNT 2,839 Unique Inputs / 3,386 Total Inputs Natural Environment

  13. INITIAL IDEA COUNT 2,839 Unique Inputs / 3,386 Total Inputs Added Categories

  14. Sample of Question 1 Sample of Question 2 Sample of Question 3

  15. Sample of Question 1: Like?

  16. Sample of Question 2: Dislike?

  17. Sample of Question 3: What To Do?

  18. Item 2.b Other input

  19. OTHER INPUT • Business Survey (Ongoing) • Online survey - focus on future needs of businesses relative to Cary’s business environment • Sent to Heart of Cary, Cary Chamber of Commerce Members, Privilege License Holders • Survey open through end of week (3 week period) • Mayor’s CEO Roundtable (June 13) • 6 businesses: American Airlines, DB Global Technologies, John Deere, LORD Corporation, SAS, WakeMed • Discussed community trends, Cary’s business environment, and considerations for future

  20. OTHER INPUT • Online Survey • Three questions from Area Conversations • Sent to applicants for CFTF membership who were not selected • 31 responses • Special Meetings • Focus Area Conversation (Asian population) – 22 attendees, 3 questions from ACs

  21. Item 3 Council Discussion, comments, Q & A

  22. Item 4 Who We’ve Heard From & Targets for Future Outreach?

  23. Awareness efforts Publicity: Collateral & Products • Website (posted 14 articles between Feb-June) (6,700 visits) • Business cards (10,000) • Rack cards, two rounds (15,000) • Posters, two rounds (600+) • Facebook, ad campaign (715 likes)

  24. Awareness efforts Publicity: Collateral & Products 7. Cary Matters 8. BUD newsletter (2 editions) 9. Press releases (5) 10. Ads in the Cary News (2 rounds) Earned Media • News articles in the Cary News & News & Observer

  25. Outreach efforts Personal Efforts • Outreach Team (50+ citizen volunteers) • Staff presentations to civic groups • Email invitations (Town boards, commissions, and other Town-affiliated groups) • Booth at the Spring Daze festival (staff and volunteers distributed Imagine Cary balloons, stickers, and information cards)

  26. Participant FEEDBACK & Info Area Conversations (5) • 290 Exit Questionnaire Responses • 90% response rate

  27. Participant Characteristics Age Range

  28. Participant Characteristics Age Range

  29. Participant Characteristics Age Range

  30. PARTICIPANT CHARACTERISTICS Racial Composition

  31. Participant Characteristics A full range of tenure was represented • 10-19 years (29%) • 20+ years (37%) • Less then 10 years (34%) • Don’t live in Cary (1%) Gender was balanced • Female (48%) • Male (52%)

  32. Participant Characteristics Majority of participants live in Cary • Cary residents (95%) • Majority of remaining from various places in the region • Participants outside of Wake/Chatham Counties (1%)

  33. Participant Experience Most were comfortable working in their groups. (98%) Most will continue to participate in the planning process. (98%) Most participants thought the meeting was the right length. • Right length (89%) • Too long (9%) General Comments • Negative tone (3%)

  34. Going Forward Purpose and Objectives • The Team And CFTF Are Aware Of Gaps • Efforts Underway To Address (e.g., July 7th Meeting) • Inclusiveness Remains A Priority • Can Continue With Focused Outreach & Participation As Project Moves Ahead

  35. Item 5 Council Discussion, comments, Q & A

  36. Item 6 Staff’s Recommended Next Steps / Schedule

  37. Where are we in the process? We Are Here Adopt Frame Choose Envision

  38. PHASE 1: Next Steps • Public Engagement Input Report • July 15 (Draft to CFTF) • July 23 CFTF #6 Meeting (Theming Exercise) • Online Mapping Inputs • Mid-July (Areas to Remain the Same/Opportunities for Change) • Chamber of Commerce Annual Planning Conference • July 17 – Overview of project and present findings of Business Survey • Facilitated discussion on findings and development context

  39. PHASE 1: Next Steps • Vision and Values Report • Builds on theming work • Incorporate all input • Value Statements • Community Vision • Aug CFTF #7 meeting (Confirm Vision/Value Statements to Test with Public)

  40. PHASE 1: Next Steps (cont.) • Vision and Values Testing Online • Aug-Sept. 2013 • Vision and Values Report • Sept. 24 CFTF – Discuss Public Input • Revise Report and Release (late September)

  41. Next  Phase 2: Community Choices • Identify key choices/tradeoffs • Community outreach • Stakeholder outreach • Develop Plan Structure Community Directions Report PRODUCT Timing: late 2013

  42. PHASE 2: Schedule • Identify Key Community Choices • CFTF – driven by community values input • Technical Research • Further analysis to understand tradeoffs of policy choices • Develop Community Choices • Blending technical analysis and community input • Test Community Choices • Public Meetings in Early November 2013

  43. Community Choice Example – Plan cheyenne (WY) • Identify priority ranking of 8 defined growth areas for public investments in new infrastructure or improvements to existing infrastructure

  44. Community Choice Example – Plan cheyenne (WY) • Land use options for area 7 • Maintain current designation of Rural Residential and Urban Transition Residential. • Convert portion of area currently designated as Rural Residential and Urban Transition Residential to Urban Residential. • Require ridgeline protection as part of dedicated open space (Note: May select option c in addition to options a and b.) • Analysis looks at following considerations: • Land use • Transportation • Infrastructure • Could also look at design, economic development, public safety, other factors.

  45. Item 7 Council Discussion, comments, Q & A

  46. ADJOURN

  47. PROJECT UPDATE July 11, 2013 | Town Council Work Session | Town Hall

  48. Participant FEEDBACK & Info Summit • 459 Exit Questionnaire Responses • 70% response rate) Area Conversations(5) • 342 Exit Questionnaire Responses • 91% response rate

  49. Summit Characteristics Participants came to the Summit to help shape the future of Cary or out of curiosity. • Want to be helpful in shaping future of Cary(47%) • Are curious about planning for the future (15%) • Protect their investment in Cary (11%) • Skeptical of the planning process (10%) • Concerned about change (6%) Participants came with an open interest in learning about issues and opportunities. • Want “to learn about issues and opportunities” (68%) • Anxious about how community could change (14%) • Curious or some other response (9%) • Said they “know what Cary needs to do” (8%)

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