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CASE A IBM's Decade of Transformation: Turnaround to Growth

CASE A IBM's Decade of Transformation: Turnaround to Growth. 0253202 黃郁傑 2013/10/24 . IBM 衰敗 再崛起. Decision Maker 歷任 CEO . Watson → Watson Jr. → Akers → Gerstner - 關鍵之 CEO → Palmisano → Rometty. Cause. Problem. Environment Mgt Innovation. 1.4 Billions 的負債

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CASE A IBM's Decade of Transformation: Turnaround to Growth

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  1. CASE A IBM's Decade of Transformation: Turnaround to Growth 0253202 黃郁傑 2013/10/24

  2. IBM 衰敗 再崛起

  3. Decision Maker 歷任CEO • Watson • → Watson Jr. • → Akers • → Gerstner- 關鍵之CEO • → Palmisano • → Rometty

  4. Cause Problem • Environment • Mgt • Innovation • 1.4Billions 的負債 • New entrants(threats) • 360 mainframe • EBO

  5. Solution Alternative • Solve the Problem While Positioning the Company for Growth in the Future • Reorganize as “One IBM” and Creating the Foundation for Growth • Shifting to High Growth and the Search for “The Next Big Thing” • Creating Capabilities for Sustained Innovation and “Return to Greatness”

  6. Solve the Problem While Positioning the Company for Growth in the Future • Cost down , Layoff , Restructure • Communicate clearly and often (internal and external) • “Bear hug” key customers, partners, and employees. Reorganize as “One IBM” and Creating the Foundation for Growth One IBM , Parter , Outsourcing

  7. Shifting to High Growth and the Search for “The Next Big Thing” • Next big things , E-business(EBOs) Creating Capabilities for Sustained Innovation and “Return to Greatness” Return to Greatness

  8. Another alternatives(課堂同學回答) • Take apart, Sale , Seek for “Safe” 拆、賣部門，以求安全保險 • Outsourcing , but “IBM”

  9. Symptoms(Measure) • ROCE • MS • IP • Learning

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