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ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013. Many retailers made gains in holiday shopper penetration in 2012…. Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers).

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ShopperScape ® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

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  1. ShopperScape® Snapshot Less Affluent Shoppers Fuel Growth in Holiday Shopper Base for Key Retailers January 2013

  2. Many retailers made gains in holiday shopper penetration in 2012… Percent Shopped Key Retailers for Holiday Gifts (among holiday shoppers) Note: arrows indicate a statistically significant year-to-year difference (95% confidence level) Source: Kantar Retail ShopperScape®, December 2011 and December 2012

  3. …but with the exception Walmart and Amazon, those gains came from less affluent shoppers. 2012 vs. 2011 PPD in Holiday Shopper Penetration, by Income* Shopped Retailer Purchased at Retailer Read as: the percentage of “have not” shoppers who shopped for holiday gifts at Walmart was 1 ppt greater vs. last year; the percentage who purchased gifts at Walmart was 0.6 ppt less vs. last year. *”Have Nots” have an annual HH income of less than $60k; “Haves” have an annual HH income of $60k+. Source: Kantar Retail ShopperScape®, December 2011 and December 2012

  4. Rachel McGuire Rachel.McGuire@kantarretail.com Two Easton Oval Suite 500 Columbus, OH 43219 T +1.614.355.4000 T +1.614.355.4036 F +1.614.355.4059 www.kantarretailiq.com

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