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Green development as green new deal More of Joie de Vivre with less Resource use

Green development as green new deal More of Joie de Vivre with less Resource use Friedrich Hinterberger Introductory Speech at the International Workshop „Green Development“ Bologna, May 14 2014. Inhaltsverzeichnis. Today Overconsumption ? Tomorrow Joie de Vivre ?

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Green development as green new deal More of Joie de Vivre with less Resource use

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  1. Green development as green new deal More of Joie de Vivre with less Resource use Friedrich Hinterberger IntroductorySpeech attheInternational Workshop „Green Development“ Bologna, May 14 2014

  2. Inhaltsverzeichnis Today Overconsumption? Tomorrow Joie de Vivre? TogetthereYoucan‘t manage whatyoucan‘tmeasure

  3. today: Overconsumption ?

  4. Biodiversity Loss

  5. Desertification

  6. Dangertofreshwaterreserves

  7. Climate Change

  8. Peak Oil Oil production in a ‚deep historical perspective‘ (millions of barrels per year) Source: Douthwaite, 2006

  9. Global environmental problems …caused by extensive resource use related to production and use of products. Mitigate environmental problems by reducing resource use in absolute terms.

  10. Overall objective toreducetheoverallresourceusecausedbyproducts Carbonis not enough!

  11. Resource use categories Water Land area Abiotic materials (incl. fossil fuels) Greenhouse gas emissions Biotic materials

  12. Tomorrow: Joie de Vivre ?

  13. Oureconomyistheinstutionwecreatedtoproducewhatwewanttohave a goodlife! The „good economy“ should serve „thegoodlife“! E.Phelps (Nobel Laureate in Economics, 2006)

  14. Back totherootsofSustainable Development “Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs“ • Whatareneeds? • Whatistheir link to well-being, capabilities, values, qualityoflife, …? • Howcantheybeaddressed in ourwork?

  15. Consumptionand Quality of Life (I) Consumptionservesourneedsandincreasesourmaterial andimmaterialqualityoflife Material well-beingenablesconsumption The “goodlife” isdefined in material termsbymostpeople Consumption Quality of Life

  16. Consumptionand Quality of Life (II) BUT: qualityoflifecanevendecreasewithincreasingconsumption • directly: addiction, trheadmills • Indirectly: resourceusedendangereseco-systems Consumption Quality of Life

  17. Key challengeforsustainabledevelopment • No country in the world has so far achieved a combination of high resource productivity, high levels of social & human development, and low per capita consumption! • Early industrialized economies arethe most resource efficient countries in the world (excluding indirect flows) • BUT: high p.c. material consumption  not environmentally sustainable. • AND: exploiting the rest of the world with severe impacts on QoL there

  18. Sustainablestrategies – highQoL Slow food • Movement comingfromItaly; 80.000 members in 100 countries • Philosophyofenjoying • Counter movementto uniform, globalised fast food • Withpleasure – aware – regional – saisonal – organic Simple living • LOVOS: lifestyleofvoluntarysimplicity • Lifestyle as alternative toconsumptionorientedaffluentsociety • Criticizingmaterialismand fast living • Bewusste reductionofconsumption: forhigherqualityoflifeandlessresourcereduction • Outwardlymore simple andinwardlymorerich! • BookbyTiki Küstenmacher: Simplifyyourlife

  19. To get there: you can’t manage what you can’t measure

  20. The conceptofecologicalrucksacks/footprints(=resourceconsumption) traces back resourceconsumption, emissions, environmental impactsoverthewholechainofproductionorvaluechain.

  21. Resource use categories Water footprint Land footprint Abioticmaterial footprint Carbon footprint Biotic footprint

  22. Resource consumption per capita Raw Material Consumption (RMC) / capita Source: SERI and Friends of the Earth, 2009

  23. Ecologicalrucksacks: a sense ofjustice

  24. Why is measuring important? Clear communication in an understandable way is key to reach target audiences. Targets can only be defined based on clear measurement systems and robust indicators. Policy makers demand solid information to design appropriate policy responses. (Self-) evaluationand (cyclical) re-design ofpolicies -> scoping, visioningandlearing! (www.matisse-project.net)

  25. INPUTS and OUTPUTS over the whole value chain INPUT: material, water, land OUTPUT: emissions, waste, dangerous substance, etc. Recycling/ Entsorgung Infrastruktur Anbau Verarbeitung Distribution Einzelhandel Verwendung

  26. Example: waterfootprintof1espresso : 140 litres Source: Water Footprint Network, 2009

  27. „Frontpage indicators“: the Economic Income (GDP) Quality of life Total material consumption

  28. GDP and well-being‏ Source: Layard

  29. Eco-efficiency more quality of life… … .... less resoruce use!

  30. Principlesforsustainableproducts • materials: light, small „rucksack“, separable, closetonaturalcycles • use: durable, robust, long-time fashionablerecyclible, degradible • design: functional, timeless, adaptable,modular, originale (artisan) • technology: re-newable, repairable, upgradable(in technical, organisational andeconomicterms) • regionalcyclesformaterials, productsandservices • markets: forproductsandservices, firstandsecond (third, fourth…) hand

  31. MIPS MaterialInput (resources, water, land, carbon...) per unit of Service(eg 1 person travels 1 km or lives on 1 m2) The goal: reducing resource use by a factor X(by 75, 80, 90%) !

  32. We all can/must contribute! Business: provideproductsandservicesthatincreaseQoLwithmuchlessresources. Citizens:questiontheirownpatternsofconsumptionandprovideexamplesforothers Policy: creatstheframeworkandgetsthepricesright. Research: developstheconcepts, measurestheeffectandspreadsthenews

  33. Future of (resource) consumptionandqualityoflife (Resource) consumption Vision Quality oflife

  34. Thankyouverymuch / millegrazie! www.seri.at/FH/

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