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MARKETING 2.01

MARKETING 2.01. Questions. What type of information concerning policies and procedures do employees often extract from an internal business report?. A-Customer profiles B- New personnel regulations C-Industry research data D-Former local competitors.

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MARKETING 2.01

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  1. MARKETING 2.01 Questions

  2. What type of information concerning policies and procedures do employees often extract from an internal business report? A-Customer profilesB- New personnel regulationsC-Industry research dataD-Former local competitors

  3. What type of information concerning policies and procedures do employees often extract from an internal business report? A-Customer profilesB- New personnel regulationsC-Industry research dataD-Former local competitors

  4. What type of information should employees be able to locate in their company's employee handbook? A-The company's annual reportB-The company's list of current job openingsC-The use of company propertyD-The number of vacation days that an employee has taken

  5. What type of information should employees be able to locate in their company's employee handbook? A-The company's annual reportB-The company's list of current job openingsC-The use of company propertyD-The number of vacation days that an employee has taken

  6. What should you do to demonstrate a customer-service mindset in the following situation: A loyal customer states in a calm tone that she was charged incorrectly for several sales items. A-Make sure the mistake is correctedB-Blame the billing departmentC-Get as upset as the customerD-Call the person's supervisor to complain about the customer's attitude

  7. What should you do to demonstrate a customer-service mindset in the following situation:  An irate business customer yells at you because of a billing error? A-Make sure the mistake is correctedB-Blame the billing departmentC-Get as upset as the customerD-Call the person's supervisor to complain about the customer's attitude

  8. What should employees do to maintain a customer-service mindset? A-Listen to the words of soothing songsB-Devote their full attention to customersC-Maximize conversations with coworkersD-Decide how to spend their break time

  9. What should employees do to maintain a customer-service mindset? A-Listen to the words of soothing songsB-Devote their full attention to customersC-Maximize conversations with coworkersD-Decide how to spend their break time

  10. How do service-oriented companies often improve their levels of service? A-By evaluating internal product development procedures B-By requesting input through employee and customer surveysC-By providing customers with product testimonialsD-By conducting a feasibility analysis for company expansion

  11. How do service-oriented companies often improve their levels of service? A-By evaluating internal product development procedures B-By requesting input through employee and customer surveysC-By providing customers with product testimonialsD-By conducting a feasibility analysis for company expansion

  12. What is one of the benefits to a business of reinforcing service orientation through communication? A-Promotes the sale of new productsB-Builds positive relationships with customersC-Rewards customers for their supportD-Encourages employees to be aggressive

  13. What is one of the benefits to a business of reinforcing service orientation through communication? A-Promotes the sale of new productsB-Builds positive relationships with customersC-Rewards customers for their supportD-Encourages employees to be aggressive

  14. What is a guideline for employees to follow in handling customer inquiries? A-Spend as little time as possible answering customers' inquiriesB-Try to make a sale while you're answering each inquiryC-Don't try to handle inquiries when you are busy with a saleD-Make sure you clearly understand customers' inquiries

  15. What is a guideline for employees to follow in handling customer inquiries? A-Spend as little time as possible answering customers' inquiriesB-Try to make a sale while you're answering each inquiryC-Don't try to handle inquiries when you are busy with a saleD-Make sure you clearly understand customers' inquiries

  16. A-Spend as little time as possible answering customers' inquiriesB-Try to make a sale while you're answering each inquiryC-Don't try to handle inquiries when you are busy with a saleD-Make sure you clearly understand customers' inquiries A customer asked you several questions about the new expandable notebooks.  So that you address the customer's questions correctly, what should you do?

  17. A-Spend as little time as possible answering customers' inquiriesB-Try to make a sale while you're answering each inquiryC-Don't try to handle inquiries when you are busy with a saleD-Make sure you clearly understand customers' inquiries A customer asked you several questions about the new expandable notebooks.  So that you address the customer's questions correctly, what should you do?

  18. A-Tell the customers exactly when they will  be calledB-Ask the customers when it would be convenient to call themC-Explain how much effort will be required to get the requested informationD-Ask the customers to call back if they don't receive a call within 24 hours What is a businesslike way for employees to handle a situation in which they must obtain information requested by customers and call the customers back?

  19. A-Tell the customers exactly when they will  be calledB-Ask the customers when it would be convenient to call themC-Explain how much effort will be required to get the requested informationD-Ask the customers to call back if they don't receive a call within 24 hours What is a businesslike way for employees to handle a situation in which they must obtain information requested by customers and call the customers back?

  20. A-Offend the clientsB-Earn the clients' trustC-Impress the clientsD-Persuade the clients to buy What are businesspeople who fail to adapt their communication styles to appeal to their international clients likely to do?

  21. A-Offend the clientsB-Earn the clients' trustC-Impress the clientsD-Persuade the clients to buy What are businesspeople who fail to adapt their communication styles to appeal to their international clients likely to do?

  22. A-Offend the clientsB-Earn the clients' trustC-Impress the clientsD-Persuade the clients to buy Jami researched her international customers' buying behavior.  Jami wanted to be sure she did not make the common mistake to do which of the following actions?

  23. A-Offend the clientsB-Earn the clients' trustC-Impress the clientsD-Persuade the clients to buy Jami researched her international customers' buying behavior.  Jami wanted to be sure she did not make the common mistake to do which of the following actions?

  24. A-Being respectful, indifferent, and honestB-Being confident, biased, and manipulativeC-Being sensitive, transparent, and demandingD-Being patient, flexible, and empathetic What should help businesspeople adapt their communication styles to appeal to clients from other cultures?

  25. A-Being respectful, indifferent, and honestB-Being confident, biased, and manipulativeC-Being sensitive, transparent, and demandingD-Being patient, flexible, and empathetic What should help businesspeople adapt their communication styles to appeal to clients from other cultures?

  26. A-Communication skills of employeesB-Personal preferences of managementC-Nature of the businessD-Space available to display policies What is a factor that affects a business's selection of policies to guide its operations?

  27. A-Communication skills of employeesB-Personal preferences of managementC-Nature of the businessD-Space available to display policies What is a factor that affects a business's selection of policies to guide its operations?

  28. A-To encourage customers to make frequent exchangesB-To make sure the business's actions are consistentC-To ensure that the business makes a profitD-To allow employees to make decisions regarding customers What is one of the purposes of having business policies?

  29. A-To encourage customers to make frequent exchangesB-To make sure the business's actions are consistentC-To ensure that the business makes a profitD-To allow employees to make decisions regarding customers What is one of the purposes of having business policies?

  30. A- Make sure the mistake is corrected B- Blame the billing department C- Get as upset as the customer D- Call the person's supervisor to complain about the customer's attitude What should you do to demonstrate a customer-service mindset in the following situation: An irate business customer yells at you because of a billing error?

  31. A- Make sure the mistake is corrected B- Blame the billing department C- Get as upset as the customer D- Call the person's supervisor to complain about the customer's attitude What should you do to demonstrate a customer-service mindset in the following situation: An irate business customer yells at you because of a billing error?

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