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Advertising Trick: The Annoying Jingle

Advertising Trick: The Annoying Jingle. It is common knowledge that people are better able to memorize things by using music . This is why pre- schoolers are encouraged to learn their ABCs by singing them. The same concept applies in television advertising.

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Advertising Trick: The Annoying Jingle

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  1. Advertising Trick: The Annoying Jingle It is common knowledge that people are better able to memorize things by using music. This is why pre-schoolers are encouraged to learn their ABCs by singing them. The same concept applies in television advertising. But in this case, ad execs employ all sorts of audible cues to obtain the attention of consumers. But, consumers do not always associate the enjoyable songs they hear in commercials with a particular brand name. In many cases, a viewer may remember the song, and even the imagery in the commercial, but not the actual product being sold. Ironically it is the annoying jingles that are quite effective in getting people to remember a certain product or service.

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