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Agenda FDIH presentation The Scandinavian Online Market Major trends

The Digital Economy, from e-commerce to social network Presentation at Acsel conference, Jan 20th, 2009, Paris Managing Director Morten Kamper FDIH - The Internet and Distance Selling Association. Agenda FDIH presentation The Scandinavian Online Market Major trends. Politics and media.

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Agenda FDIH presentation The Scandinavian Online Market Major trends

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  1. The Digital Economy, from e-commerce to social networkPresentation at Acsel conference, Jan 20th, 2009, ParisManaging Director Morten KamperFDIH - The Internet and Distance Selling Association

  2. Agenda FDIH presentation The Scandinavian Online Market Major trends

  3. Politics and media Networking Focus areas Knowledge center

  4. FDIH presentation Non profit industry association 350 + member companies 4 + 2 staff Member of Danish Chamber of Commerce (Dansk Erhverv) and EMOTA

  5. The Scandinavian Online market Scandinavian online market is in good shape. High penetration of online customers: Mature market and mature sales channel. Highest Facebook users per capita Online sales growth 2007-2008: 31% Positive expectation Christmas sale better than expected Online share of total sales : 8% (est)

  6. Why online shopping? • Convenience • Price • Product availability 6

  7. What makes people shop more? • ”Online-age” • Broadband connection • Security/safety 7

  8. Online retail 8 8

  9. Some people still don’t shop online. Why? Danish population explains why they do not shop online No need Worried about online payment/personal data Prefer to see goods Too complicated Distribution is slow and/or expensive Other Source: Danmarks Statistik, 2007 9

  10. Good bought online during the last 12 months Source: Danmarks Statistik, 2007 10

  11.  E-commerce Finland 2008 : 23,6 mia. DKK = 3.1 bill Euro  E-commerce Norway 2008 :27,8 mia. DKK = 3.7 bill euro  E-commerce Denmark 2008: 32,7 mia. DKK = 4,4 bill euro  E-commerce Sweden 2008 : 51 mia. DKK = 6,8 bill euro  E-commerce Scandinavia 2008 : 111,5 mia. DKK = 14,9 bill euro  E-commerce Nordic 2008 : 135 mia. DKK = 18 bill euro Source: DIBS Scandinavian ecommerce 2008 11

  12. How is online revenues allocated? DIBS 32 bill DKK in Denmark in 2008 = 4,4 bill euro Source: DIBS 12

  13. Marketing online agreements Delivery Payment/ invoicing After sales support Ecommerce value chain 13

  14. Key Trends for Danish Online Retail 2009 Continous growth or mature market? Consolidation Stronger consumer protection and privacy will put retailers under pressure Harmonizing European markets Brands will go direct

  15. Distribution is the biggest challenge for online retailers • 70% of FDIH members state that distribution is the key challenge • Costs are too high mainly due monopoly • Service level for delivery, pick up, opening hours • Goods disappear • Handling of return • Little integration with online payment provider 15

  16. Morten Kamper Managing Director FDIH – The Internet and Distance Selling Association Børsen,1217 Copenhagen K Tlf. +45 7225 5601 Mobil +45 4063 5602 mka@fdih.net www.fdih.net 16

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