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The Green Guerilla: Tactics for Leading Green from the Middle

The Green Guerilla: Tactics for Leading Green from the Middle. ISSP 2013 Conference, Chicago, IL May 9, 2013. Presented by: Jacqueline Drumheller , CHMM. Agenda. About Alaska Air Group History/Background of CSR efforts Environmental Impacts Problem Statement

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The Green Guerilla: Tactics for Leading Green from the Middle

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  1. The Green Guerilla: Tactics for Leading Green from the Middle ISSP 2013 Conference, Chicago, IL May 9, 2013 Presented by: Jacqueline Drumheller, CHMM

  2. Agenda • About Alaska Air Group • History/Background of CSR efforts • Environmental Impacts • Problem Statement • Ten Lessons Learned: Leading Green From the Middle

  3. ~17 million passengers/yr. • 9,600 employees • 117 aircraft • 60+ cities served • 400 daily departures Atlanta Houston • ~7 million passengers/yr. • 3,100 employees • 58 aircraft • 40+ cities served • 390 daily departures

  4. AAG Environmental Program • Staff of 3.6 FTEs (2.6 Managers, 1 Director) • Report to Managing Director of Security in Legal Division • Responsible for compliance with environmental regulations at ~100 locations • Supports both Alaska (AS) and Horizon (QX)

  5. Environmental Programs

  6. Problem Statement • How do I get the company to embrace sustainability and move beyond compliance? • How do I get upper management’s buy-in? • What actions can I take to prove the value of a sustainability program? • How can I get more FTE’s in the Environmental Affairs Department? • How can I make sustainability my job?

  7. I just can't believe that we can put polar bears on our marketing materials, but yet we do nothing to save them! Someone (gasp!)… please call security… Leading Green from the Middle

  8. Lesson #1: Youneed a changeagent

  9. Lesson #2: Start Reading

  10. The Road Map Change Agent Gather like-minded people Form Voluntary Green Team Gather Up line Support Form a Steering Committee Processes & Methods for Improvement, Institution-alizing Systems, & Monitoring Metrics & Targets Methods for setting priorities Policy Statement & Commit-ment Corporate – wide initiative

  11. Lesson #3: Speak Their Language

  12. Lesson #4: Don't Ask for Permission

  13. Lesson #5: Make Friends

  14. Lesson #6: Use this word:

  15. Lesson #7: Tackle the Metrics

  16. Metrics Matter!! AS & QX recycle enough aluminum every year to build 3 new 737s • Management buy-in enhanced by: • Media attention • Metrics + METRICS + MORE METRICS • Successful projects • What are other airlines doing?

  17. AAG’s Carbon Footprint

  18. Metrics, Metrics, Metrics! Horizon Recycling: 2009 • Calculate the enterprise-wide carbon footprint • Measure the waste • Capture data about successful projects, even if they’re not originally designed to be “green” • Take pictures • Make graphs

  19. Lesson #8: Relentless Communication

  20. Keep the Buzz Going • Emails • Internal newsletters • Internal meetings • Guest Speakers • Special Events • Green Team Parties • Brown Bag Seminars • External Website • Annual/biennial Report

  21. http://www.alaskaair.com/as/www2/company/csr/corporate-social-responsibility.asphttp://www.alaskaair.com/as/www2/company/csr/corporate-social-responsibility.asp

  22. Alaskaair.com >About US

  23. Lesson #9: Embrace Resourcefulness

  24. Lesson #10: (and give it too) Get Recognition

  25. And Finally: It’s Great Exercise Even if it looks like you have nothing to show for it, you’ll feel better afterwards.

  26. The END Thank you! • Parting thought: If all passengers on US domestic flights packed 5 pounds less, it would save 64 million gallons of jet fuel each year and have a climate impact equivalent to grounding all domestic flights for 3 days, or shutting down all the dirty power plants in the US for 4 hours.

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