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QUN TR CHIN LUC

www.vctel.com/www.vanchung.vn. KH?I NI?M CHI?N LU?C. Qu?n s?:th?i Alexander (nam 330 tru?c c?ng nguy?n)k? nang khai th?c c?c l?c lu?ng v? t?o d?ng h? th?ng th?ng tr? to?n c?c Lu?n di?m co b?n:c? th? d? b?p d?i th? - th?m ch? l? d?i th? m?nh hon, d?ng hon ? n?u c? th? d?n d?t th? tr?n v? dua d?i

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QUN TR CHIN LUC

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    1. www.vctel.com/www.vanchung.vn QU?N TR? CHI?N LU?C Gi?i thi?u qu?n tr? chi?n lu?c

    2. www.vctel.com/www.vanchung.vn KHI NI?M CHI?N LU?C Qun s?: th?i Alexander (nam 330 tru?c cng nguyn) k? nang khai thc cc l?c lu?ng v t?o d?ng h? th?ng th?ng tr? ton c?c Lu?n di?m co b?n: c th? d b?p d?i th? - th?m ch l d?i th? m?nh hon, dng hon n?u c th? d?n d?t th? tr?n v dua d?i th? vo tr?n d?a thu?n l?i cho vi?c tri?n khai cc kh? nang c?a mnh

    3. www.vctel.com/www.vanchung.vn KHI NI?M CHI?N LU?C Quan di?m kinh doanh: ph h?p cc nang l?c t?o s? khc bi?t v mi tru?ng bn ngoi. Chandler (1962): xc d?nh cc m?c tiu, m?c dch co b?n di h?n p d?ng m?t chu?i cc hnh d?ng, phn b? cc ngu?n l?c c?n thi?t

    4. www.vctel.com/www.vanchung.vn KHI NI?M CHI?N LU?C Quinn(1980). Chi?n lu?c l m th?c hay k? ho?ch tch h?p cc m?c tiu chnh y?u, cc chnh sch, v chu?i hnh d?ng vo m?t t?ng th? du?c c? k?t m?t cch ch?t ch? Johnson v Scholes: Chi?n lu?c l d?nh hu?ng v ph?m vi c?a m?t t? ch?c v? di h?n nh?m ginh l?i th? c?nh tranh cho t? ch?c thng qua vi?c d?nh d?ng cc ngu?n l?c c?a n trong mi tru?ng thay d?i, d? dp ?ng nhu c?u th? tru?ng v th?a mn mong d?i c?a cc bn h?u quan

    5. www.vctel.com/www.vanchung.vn KHI NI?M CHI?N LU?C Mintzberg: 5 ch? P K? ho?ch (Plan): chu?i nh?t qun hnh d?ng d? d?nh M th?c (Partern): s? kin d?nh v? hnh vi. V? th? (Position): Ph h?p gi?a t? ch?c v mi tru?ng c?a n. Quan ni?m (Perspective): Cch th?c nh?n th?c Th? thu?t (Ploy): cch th?c hnh x? v?i d?i th?.

    6. www.vctel.com/www.vanchung.vn QU?N TR? CHI?N LU?C Khi ni?m Qu?n tr? chi?n lu?c l m?t b? cc quy?t d?nh qu?n tr? v cc hnh d?ng xc d?nh hi?u su?t di h?n. Nhi?m v?: T?o l?p m?t vi?n c?nh Thi?t l?p cc m?c tiu Xy d?ng chi?n lu?c Th?c thi v di?u hnh cc chi?n lu?c nh gi & di?u ch?nh

    7. www.vctel.com/www.vanchung.vn NHI?M V? C?A QU?N TR? CHI?N LU?C

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