Resources for Social Marketers: Data for Initial Planning

1. Resources for Social Marketers: Data for Initial Planning

2. Uses for Data • Program Planning • Program Evaluation • Tracking Health Status • Assessing Need • Justification for Funding • Generating Reports • Policy Development

3. Considerations • How are you going to use the data? • Does the data accurately represent your target population? • How current is the data? • Can the data you have stand alone? • When making data comparisons are you comparing “apples to apples”?

4. Internet Health-Related Data Sources • American Fact Finder (US Census Bureau): http://factfinder.census.gov • America’s Children: Key National Indicators of Well-Being (Federal Interagency Forum on Child and Family Statistics): http://childstats.gov • Fedstats (100 US Federal Agencies): http://www.fedstats.gov • CDC Wonder (Center for Disease Control and Prevention): http://wonder.cdc.gov/ • KIDS COUNT (Annie E. Casey Foundation): http://www.aecf.org/kidscount/databook/

5. Internet Health-Related Data Sources • State Department of Health (i.e., see Florida, Indiana): http://www.doh.state.fl.us/http://www.in.gov/isdh/dataandstats/data_and_statistics.htm • State Department of Education (i.e., see Florida, Indiana): http://www.fldoe.org/ • http://www.doe.state.in.us/htmls/education.html • Behavior Risk Factor Surveillance Survey (BRFSS): http://www.cdc.gov/brfss/ • Youth Risk Behavior Survey (YRBS): http://www.cdc.gov/nccdphp/dash/yrbs/

6. Internet Health-Related Data Sources • Healthy People 2010: http://www.healthypeople.gov/ • National Center for Health Statistics: http://www.cdc.gov/nchs/ • County and City Data Books: http://fisher.lib.virginia.edu/ccdb/ • Statistical Abstract of the United States http://www.census.gov/statab/www/

7. Internet Health Related Bibliographic Databases • NCCDPHP Publications Database (1988-present): http://outside.cdc.gov:8085/BASIS/ccdchid/web/nccdphps/sf • NLM GATEWAY: http://gateway.nlm.nih.gov/gw/Cmd • Pubmed/ Medline: http://www.ncbi.nlm.nih.gov/entrez/ • POPLINE: http://www.jhuccp.org/popline/popline.stm

8. Internet Health Related Bibliographic Databases • Health Promotion and Education (HE) Database (1977–present): http://outside.cdc.gov:8085/BASIS/ccdchid/web/hes/sf • Catalog of U.S. Government Documents (1994-current.): http://www.gpoaccess.gov/cgp/

9. Internet Health Related Bibliographic Databases (Cont.) • Other licensed databases that you may have access to via your medical library or university affiliation: • PsycInfo – psychology • Web of Science – social, medical & life sciences • CINAHL – nursing and allied health literature • HealthStar – health services, technology, administration, and research. • Evidence Based Medical Reviews (Cochrane)- collection of four databases covering systematic reviews, controlled trials & reviews of effectiveness • Health and Psychosocial Instruments - information on measurement instruments (i.e., questionnaires, interview schedules, etc.)

10. Internet Health Related Reports • National Library of Medicine: http://www.nlm.nih.gov • Robert Wood Johnson Foundation: http://www.rwjf.org • W.K. Kellogg Foundation: http://www.wkkf.org • Urban Institute: http://www.urban.org • The Commonweath Fund: http://www.cmwf.org/

11. Internet Resources - Statistics • Glossaries/Statistics Sites: • Internet Glossary of Statistical Termshttp://www.animatedsoftware.com/statglos/statglos.htm • Hyperstat Online Textbookhttp://davidmlane.com/hyperstat/ • Bill Trochim’s Social Research Methods site http://www.socialresearchmethods.net/ • Statistics Courses: • Supercourse: Commonly Used Statistical Testshttp://www.pitt.edu/~super1/lecture/lec0431/index.htm • Supercourse: Descriptive Statisticshttp://www.pitt.edu/~super1/lecture/lec0421/index.htm

12. This is the last slide for this presentation. If you have information or resources that you think would be useful to add, please send them to the National Training Collaborative for Social Marketing at info@ntcsm.org