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The New JNLR

The New JNLR. August 2005. JNLR 2005. … what’s different?. Sample Size. 11,000 weekday 4,000 weekend. n = 15,000. The largest sample survey in Ireland. n = 15,000. Local Franchise Areas Increased sample at local level (480 weekday p.a.) Greater stability from wave to wave

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The New JNLR

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  1. The New JNLR August 2005 TNS mrbi 107507/The New JNLR Launch/August 2005

  2. JNLR 2005 … what’s different? TNS mrbi 107507/The New JNLR Launch/August 2005

  3. Sample Size 11,000 weekday 4,000 weekend n = 15,000 The largest sample survey in Ireland TNS mrbi 107507/The New JNLR Launch/August 2005

  4. n = 15,000 • Local Franchise Areas • Increased sample at local level (480 weekday p.a.) • Greater stability from wave to wave • Greater geographical spread over franchise area • Access to audience demographics • Greater access to behavioural audience targets • Looking beyond demographics • Lets look at radio audiences in a new way • Typologies • SIGs TNS mrbi 107507/The New JNLR Launch/August 2005

  5. n = 15,000 Greater frequency of reporting Quarterly reports … rolling 12 months data Sensitive barometer of trends … access to 6-monthly & quarterly database for larger stations TNS mrbi 107507/The New JNLR Launch/August 2005

  6. SIG’s Additional questions to classify our audiences … household composition, employment status, age of kids A databank of 15,000 respondents New revitalised questionnaire Questions ranging from broadband to banking, pension plans & iPods, take-outs & nights out - pertinent & relevant audiences to the advertiser Improved targeting & media matching TNS mrbi 107507/The New JNLR Launch/August 2005

  7. Data Delivery • TNS Info • A communications link between TNS mrbi & user group • A secure portal for storing on-line screen tables • Convenient access to technical information TNS mrbi 107507/The New JNLR Launch/August 2005

  8. Data Delivery MediaStar … enhanced analysis of JNLR data to the individual user Enabling user to interrogate the survey data … challenge a theory User friendly, interactive data access Reach & Frequency module incorporated … great new functionality TNS mrbi 107507/The New JNLR Launch/August 2005

  9. … but we’ll still have a hard copy! … reflecting the industry focus on weekly reach … delivering greater depth of data to local stations TNS mrbi 107507/The New JNLR Launch/August 2005

  10. JNLR 2005 • Consistent methodology over the years • One-day aided recall • Consistent radio questionnaire Providing established norms in radio audiences … what’s the same? Delivering the credible, accepted industry currency Keeping an eye to the future – electronic capture of radio listening data TNS mrbi 107507/The New JNLR Launch/August 2005

  11. Updated SIG/Lifestyle Section Technology Consumption Lifestyle Finance Media TNS mrbi 107507/The New JNLR Launch/August 2005

  12. A whole range of new audiences at our fingertips … TNS mrbi 107507/The New JNLR Launch/August 2005

  13. 14% of all adults are now users of an MP3 player or iPod Two thirds of whom are aged 15-34 years 45% now have at-home internet access With a quarter of these already broadband-enabled Whether they be new media typologies … 46% broadband owners access internet daily, compared to 32% of those with standard dial-up access TNS mrbi 107507/The New JNLR Launch/August 2005

  14. It will come as no surprise that mobile telephone ownership has reached 82% (2.7m) of all Irish adults. • How many of us however were aware that almost one in seven live in a mobile-only household, rising to more than one in five for all 15-34 year olds. Hard to reach audiences ... TNS mrbi 107507/The New JNLR Launch/August 2005

  15. 20% intend to change their car within the next 6-12 months, while a further 1% intend to buy their first ever car 3% will use the money to help purchase their first home (another 1% will go for a holiday home/second home) 7% will make significant home improvements While just 3% will start a pension, and 1% will invest in stocks & shares Or those upon whom all of our jobs will rely over the next two years! • 33% (1.1m) currently hold an SSIA • And how do these individuals intend to spend their money when it becomes available? TNS mrbi 107507/The New JNLR Launch/August 2005

  16. Radio listenership typologies • By weight … 24% light listenership 53% medium listenership 23% heavy listenership TNS mrbi 107507/The New JNLR Launch/August 2005

  17. Radio listenership typologies 7% early bird • By time of day … 7% night-time 19% mid-morning 7% early evening 6% lunchtime TNS mrbi 107507/The New JNLR Launch/August 2005

  18. Radio listenership typologies • By location … 9% work 16% car 58% home TNS mrbi 107507/The New JNLR Launch/August 2005

  19. Radio listenership typologies • By repertoire … 58% solus 11% flickers/hoppers 31% dualists TNS mrbi 107507/The New JNLR Launch/August 2005

  20. Station repertoire typologies TNS mrbi 107507/The New JNLR Launch/August 2005

  21. 12% read a magazine 14% read a local newspaper 95% watch TV 18% access the internet 87% listen to the radio 56% read a national newspaper Within the context of one of the most resilient and heavily consumed media available • On a daily basis …

  22. The New JNLR August 2005 TNS mrbi 107507/The New JNLR Launch/August 2005

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