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The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs

DAVID CLINTON WINE CELLARS. The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs . DAVID CLINTON WINE CELLARS. “wines made by friends, for friends, to share with friends”. Jakob Nielsen’s Usability Learnability Efficiency Memorability Errors Satisfaction. Learnability

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The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs

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  1. DAVID CLINTON WINE CELLARS The W2 Review Musto, Weaver, Ahlmann, Hock & Grubbs

  2. DAVID CLINTON WINE CELLARS “wines made by friends, for friends, to share with friends”

  3. Jakob Nielsen’s Usability • Learnability • Efficiency • Memorability • Errors • Satisfaction

  4. Learnability • Learnability is a measure of how easy a website is to learn, or how fast first time visitors can complete tasks on a website. • - Positives • - Negatives • - Suggestions

  5. Learnability - Suggestions

  6. Cons 1) No Wine 2) No Reason to re-visit 3) Speed to Content Ratio Efficiency Pros 1) Easy to Navigate 2) Direct and to the Point 3) Simple Design

  7. Efficiency www.schottny.com www.bluebottle.com www.cornerstonecellars.com

  8. Memorability • Repeatability of tasks, ease of return • First impression • Draws users back

  9. Memorability

  10. Errors

  11. Satisfaction • How pleasant is it to use the design? • Easy & Pleasant= “8” out of “10” • Cons: -No Cart! -No ‘join list’ -Slow photos -Inconsistent, casual photos Pros: -Clean, Crisp -Streamlined -Short & Sweet -Classic Frame -Easy navigation

  12. Online Cart Example • Secured • ‘Guest’ Ok • Quick & Easy • <4 Steps • CC or Paypal • Phone#

  13. Satisfaction

  14. Opportunities

  15. Opportunities • Leverage the lure of “exclusivity” • Implement “Waiting List” for purchase of wines • Create password protected “members only” area for “friends” of DCWC • Videos of founders • Co-founders blog • Special member event information • Option to purchase this vintage conditioned upon purchase of last vintage

  16. Opportunities

  17. Opportunities • Drive “stickiness” • Implement initiative(s) that encourage followers return to the site regularly • Waiting List made public with regular updates

  18. Opportunities

  19. Opportunities • Improve virality • Encourage visitors/followers/members to recommend to friends • Reward for driving friends to waiting list • Friends can “endorse” friends on the waiting list impacting their place in line • Encourage Ambassadorship • Offer other branded items for sale between releases

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