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Corrales – The “Friendly Green Village” Marketable Elements

Corrales – The “Friendly Green Village” Marketable Elements. Shop Corrales Revenue Generating Activities that can Support the Friendly Green Theme. Restaurants Lodging Thematic Retail Galleries Technology Based Events. Tax Leakage. Make sure Corrales sales are booked in Corrales

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Corrales – The “Friendly Green Village” Marketable Elements

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  1. Corrales – The “Friendly Green Village”Marketable Elements

  2. Shop CorralesRevenue Generating Activities that can Support the Friendly Green Theme • Restaurants • Lodging • Thematic Retail • Galleries • Technology Based • Events

  3. Tax Leakage • Make sure Corrales sales are booked in Corrales • Register all businesses • Other fee income, permits, animal licenses

  4. Marketing Programs • Shop Corrales – Internal • Shop Corrales – External • Public Relations Campaign – change the negative misperceptions about the Village that would inhibit weekend tourism • Ongoing image advertising campaign that leverages the “Friendly Green Village” campaign.

  5. Minimizing Barriers to Entry for Targeted Businesses • Minimize the bureaucracy for potential Corrales businesses – Main Street Business Ambassadors program. • P&Z scoring system similar to the MTB “smart projects • Main Street overlay zone • Pedestrian walkways for Corrales Road

  6. Attracting the Right Kind of Businesses • Those that fit the “Friendly Green Village” theme • Those that we know can be successful given the Village consumer profile • Goods and Services providers that will keep Corraleños from having to go outside of the Village for basic needs

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