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Agenda

Best Practices - Driving Web Traffic & Monetization With Widgets April 2, 2008 Join the audio portion of this event - U.S. & Canada: 800.773.0519 International: 00+1 212.231.2900 Access Code: 9520114. Agenda. House Keeping Introductions NewsGator Widgets 101 Widget Best Practices

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Agenda

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  1. Best Practices - Driving Web Traffic & Monetization With WidgetsApril 2, 2008Join the audio portion of this event - U.S. & Canada: 800.773.0519International: 00+1 212.231.2900Access Code: 9520114

  2. Agenda • House Keeping • Introductions • NewsGator Widgets 101 • Widget Best Practices • National Geographic Magazine – Best Practices in Action • Learn More

  3. Housekeeping • Join the audio portion of this event • U.S. & Canada: 800.773.0519 • International: 00+1 212.231.2900 • Access Code: 9520114 • For assistance during the call • Press *0 to reach a ReadyTalk operator • Your lines are muted • Please ask questions via the chat window • We will address questions at the end of the presentation • After the webinar • A copy of the presentation slides will be sent to you

  4. Introductions Walker Fenton General Manager - SaaS NewsGator Technologies, Inc Jeff Nolan VP - SaaS NewsGator Technologies, Inc Rob Covey Managing Editor/Creative Dir National Geographic

  5. NewsGator Widgets 101 Branded Share Rate Comment Dynamic Content Email Social Interaction Viral Banners vs Widgets • Improved Monetization • Increased Page Views • Higher CTRs • Dynamic Content

  6. NewsGator Widgets101 Editorial Control

  7. NewsGator Widgets101 View the widget high Read article (click through) FREQUENCY Share content Add the widget low low high VALUE

  8. Widget Best Practices 1. Cleary Define Your Objectives

  9. Clearly Define Your Objectives

  10. Examples…

  11. Widget Best Practices 2. Know Your Audience & Select Relevant Content

  12. Know Your Audience & Select Relevant Content • Engage users with a variety of content types • Pictures • Video • Text • Cater to the interests of users • Encourage interaction • Use dynamic content • Provide localized content

  13. Widget Best Practices 3. Aggregate Content From Multiple Sources

  14. Aggregate Content From Multiple Sources • Content universe is larger than what you publish • Combine multiple content sources • In-house • Syndicated • Leverage NewsGator’s Discovery tools & Editorial Control • Whitelisted search • Control post level content within each feed

  15. Examples… Most popular Search Personalized

  16. Widget Best Practices 4. Take Advantage Of Social Interaction

  17. Take Advantage Of Social Interaction • Interact & share content • Rate • Share • Email • Comment • IM • Send to mobile • Other (Digg, Del.icio.us)

  18. Widget Best Practices 5. Use Prominent Site Placement & Broad Distribution/Promotion

  19. Use Prominent Site Placement & Broad Distribution/Promotion • Placement • Keep front and center • Add to as many pages as possible • Add to your navigation menu • Add to blogs • Distribution/Promotion • Ad Networks • Distribute to likeminded sites, affiliates • Allow individuals to take to start pages, social networks, etc. • Supports OpenSocial • Promote through other marketing channels (blog, print, email, etc.)

  20. Examples…

  21. Examples…

  22. Widget Best Practices 6. Monetize

  23. Monetize Widgets • Ad sponsorship • Pre-roll & Post-roll video • Sponsorships • Ad Server Integration • Pay per click • Co-branding

  24. Best Practices Summary • Clearly Define Your Objectives • Know Your Audience & Select Relevant Content • Aggregate Content From Multiple Sources • Take Advantage Of Social Interaction • Use Prominent Site Placement & Broad Distribution/Promotion • Monetize Your Widgets

  25. Best Practices In Action

  26. Audience Knowledge & Content Selection • Readers value photography • National Geographic brand tied to photos • Puzzles are popular • Photo changes daily • Users contribute photos

  27. On-Site Promotion • Add widgets to as many pages as possible • Add navigation menu option on all pages

  28. Co-Brand Promotion • Increased web footprint • 19 co-branded widgets • Doubled number of page views • Drives interactions • Tampa Bay Online has a 5% click through rate(CTR)

  29. Get Started Now Co-brand YourShot puzzle widget http://widgets.newsgator.com/cobrand-puzzle.aspx

  30. Question & Answer Session Submit questions via chat box in ReadyTalk

  31. Learn More Sign up for free trial Visit http://widgets.newsgator.com

  32. Thank You Walker Fenton, General Manager – SaaS walkerf@newsgator.com, 303.552.2025 Jeff Nolan, Vice President - SaaS jeffn@newsgator.com, 650.430.3947 Rob Covey, Managing Editor/Creative DirectorNational Geographic Magazinercovey@ngs.org, 202.857.7412

  33. About NewsGator Software-as-a-Service Full personalization NewsGator Platform Enrich/enhance content Viral Syndication Editor’s Desk • Drives page views & site time • Increases ad/sponsorship • opportunities • Extends reach & brand Mobile

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