Understanding EcoDesign

1. and Associated Educational Opportunities Understanding EcoDesign Dr. Charles Pezeshki Professor, Washington State University & Dassault Systemes EcoDesign Fellow Global Learning & PLM Academy

2. Acknowledgements

3. What is EcoDesign? • Ecodesign is incorporating environmental considerations into the Product Design process in a way that tracks the product’s performance and impact over its entire lifecycle. • These considerations can come from a variety of areas, including • internal requirements • governmental regulation • profit-improvement motivations.

4. Video What is EcoDesign?

5. EcoDesign Drivers

6. Moving Towards Integration

7. Industry Leadership

8. Industry Leadership

9. They’re not making this stuff up • All schools and companies visited were well-grounded in the regulatory environment in Europe. • Everyone had done a project looking at what actual regulations are and what they can mean. • Very little subjective, politically-based worldview injected into the research.

10. Examples Internal Requirements Philips ‘Flagship Green’ Program for rewarding Green Innovators inside Philips Global • Governmental Regulation • CAFÉ standards in the US, to the European Commission’ s Framework Directive for Setting Eco-Design Requirements for Energy-Using Products.

11. EcoDesign Wiki Database

12. EcoDesign Contact Sheets

13. EcoDesignContact Sheets

14. EcoDesignContact Sheets

15. Opinion Leaders lifecyclewiki.net • Paul Priestman—perception of the design industry and designers. • Miriam Turner, Interface & Richard Hurding, OMODO—Corporate structure and internal benchmarking. • Tim McAlooneand NikiBey— role of academics and developing alternate business models. • Wolfgang Wimmer—structured design process for making intelligent ecodesign decisions. • AbStevels—Bottom-up approach to eco-design. • PieroColonna—success can be technologically project-specific (working fluid for Rankine Cycle). • Doug Tomkin—Actual effect of eco-marketing and the developing trend toward ecodesign as accepted excellence. • Reiner Anderl—Importance of PLM as bedrock for Ecodesign/ Facilitated Design Processes. • Han Brezet—Branching out toward Sustainability for a bigger worldview and an engagement model for students. • OnePlanet- Avaloop—creating gateway modalities for students into ecodesign.

16. EcoDesign for Curricular Adaptation • Final Consideration – something that can be adapted for both U.S. BS requirements, Euro B and M in Engineering, and the pre-Bologna accords Diploma. • Many different people doing many different activities. • Any framework must be Inclusive—not Exclusive.

17. EcoDesign Field Structure

22. Visualizing EcoDesign

23. Parametric EcoDesignusing reference models and visual feedback to optimize environmental performance • CATIA • generic chair model generated from Steelcase examples, using real data • material library generated manually using product class data • Not in CATIA (illustration) • color scale and corresponding data output (Photoshop) • suggested link to material library (with materials sorted by relative environmental impact) • CO2 data for five sub-assemblies are color-coded only; numeric values are not input as new material properties in the material library.

24. EcoDesign analysis by Hessam Ostad, TU Wien • Reference, Parametric EcoDesign: An Integrative Approach for Implementing EcoDesign into Decisive Early Design Stages • CATIA illustration by Kelley Racicot

25. EcoDesign analysis by Hessam Ostad, TU Wien • Reference, Parametric EcoDesign: An Integrative Approach for Implementing EcoDesign into Decisive Early Design Stages • CATIA illustration by Kelley Racicot

27. Lifecycle Decision-Making Chair Back

28. Curricular Improvement Highlights Implementing EcoDesign Framework and Visual/PLM Technologies in Undergraduate Curriculum • PLM in the Freshman Year • Environmental Policy/understanding of regulatory environments, processes, impacts and motivations • modification of biology course • dissemination of computer tools in the curriculum for more complex examples • capstone project • engineering economics from lifecycle savings.

29. United States First Year Getting started without core science pre-requisites Focus on PLM, ecodesign background & contextual examples that motivate students

30. United States Second Year Introduction to the Design Process Hands-on design clinic leverages students’ visual technology skills to consider environmental, regulatory, and economic trade-offs, benchmarking

31. United States Third Year Making it real– connecting core science and engineering courses with students’ interests in ecodesign Adding specifications to the design process that consider environmental effects and regulations

32. United States Fourth Year Putting it all together– from system-level trade-offs to calculating component-level environmental impacts Senior design puts LCA process to use for corporate clients; social factors

33. Incremental Steps • Incremental Steps towards coordinated curriculum • First Steps • Specific course adaptation (TU Wien) • Student-directed ecodesign specialization (TU Denmark) • Comprehensive integrated curriculum (WSU) • Next Steps • Individuals get feedback from department/program colleagues • Draft and discuss comprehensive European curriculum at Design 2008 workshop • Disseminate results (viral advertising)

34. European First & Second Semester Example: TU WIEN First Draft Environmental basics of lifecycle thinking integrated early in the curriculum

35. European Third & Fourth Semester Example: TU WIEN First Draft Application of environmental and lifecycle thinking to engineering areas

36. European Fifth Semester Example: TU WIEN First Draft Extending lifecycle thinking to non-technical areas Putting it all together in ecodesign

37. Student Engagement

38. Concluding Comments