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Press & PR

Press & PR. Tess Longfield Head of International Destination PR. VisitBritain Global PR - London. 1000+ media visits, 125 broadcast crews Eyes and ears on the ground Online media centre B-roll footage Visitbritainimages.com. VisitBritain Global PR - London.

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Press & PR

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  1. Press & PR Tess Longfield Head of International Destination PR

  2. VisitBritain Global PR - London • 1000+ media visits, 125 broadcast crews • Eyes and ears on the ground • Online media centre • B-roll footage • Visitbritainimages.com

  3. VisitBritain Global PR - London • Monthly media e-newsletter Britain Calling • Internal newsletters: Taste, What‘s Hot • Britain features • Sample itineraries • Character database

  4. What we need • Complimentary or discounted accommodation • Free entry to attractions • Interesting people to meet - characters • Quick response • High res images • Filming permissions • Good stories – and preferably celebs!

  5. Global Media Tour • 70 international journalists • 31 markets • 18 different languages • 1 member of the Royal Family

  6. Global Media Tour

  7. Integration with Partnerships • Global PR campaigns • Sherlock Holmes • Robin Hood • EPL

  8. Thank you

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