1 / 11

New Media Strategies

New Media Strategies. NSF EPSCoR & OLPA Public Information Officer Workshop Dennis Haarsager – 7/20/2006. Newspaper readership. Television viewing. February Nielsen estimates. Average PTV station metro cume. Radio listening. Über trends: digitization. Content meets mathematics

vince
Télécharger la présentation

New Media Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Media Strategies NSF EPSCoR & OLPA Public Information Officer Workshop Dennis Haarsager – 7/20/2006

  2. Newspaper readership

  3. Television viewing February Nielsen estimates Average PTV station metro cume

  4. Radio listening

  5. Über trends: digitization • Content meets mathematics • Noiseless production generations • Metadata – data about data • Enables advanced (“Web 2.0”) techniques

  6. Über trends: personalization • Content meets self-organization • Social curation (tagging/folksonomies) • Flickr.com • del.icio.us • CiteULike.org • User ratings, comments • Attention metadata • Communities of interest emerge flickr

  7. Über trends: democratization • Content freed from gatekeepers • Inexpensive but powerful production tools are in the hands of consumers • Low barriers to effective distribution • XML syndication (RSS, Atom) • Self-publishing (blogs, vlogs, wikis, YouTube) • Citizen journalism • “Markets are conversations”

  8. Content syndication (RSS) • Users can subscribe to your content in their feed reader and automatically see whatever is new • Costs virtually nothing • Set up in minutes • Hundreds of readers available • Will get a big boost from IE7 and the new release of Windows • Can include audio/video/photo enclosures

  9. Media archives • Document and catalog research • Arts and humanities creative content from faculty, students and alumni • News releases (can include audio, video or photo enclosures) • Distribute media via Internet • Exploit the long tail

  10. Weblogs • Have a conversation with your constituents • Personalize your researchers and faculty • Aggregate blogs from faculty, students, administrators, alumni • Search engine algorithms (Google) reward cross-linking in blogs, improving use of standard web pages • Often provide leads to old media researchers

  11. Contact Info Dennis L. HaarsagerAssociate Vice President & General ManagerEducational and Public MediaBox 642530Washington State UniversityPullman, WA 99164-2530 haarsager@wsu.edu ● 509-335-6511 Weblogs:http://pbj.ctlt.wsu.edu/haarsagerhttp://www.technology360.com

More Related