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Growing Your Dream

Growing Your Dream. Doing Business in the New Millennium. Best Practices for New Business Networking Using Social Media Aka… Web 2.0. Be The Dream - Transformational Life Coach. Agenda. Social Media Business Applications Positioning for Success Getting Started Twitter Suite..ly

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Growing Your Dream

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  1. Growing Your Dream Doing Business in the New Millennium Best Practices for New Business Networking Using Social Media Aka… Web 2.0 Be The Dream - Transformational Life Coach

  2. Agenda • Social Media • Business Applications • Positioning for Success • Getting Started • Twitter Suite..ly • Blogging Delight

  3. What is Social Media? (from Wikipedia) • Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

  4. What is Social Media? • The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust.

  5. Business Applications • The use of social network services in an enterprise context presents the potential of having a major impact on the world of business and work. • Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. • Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

  6. Who is Succeeding? • Major Corps • Small Business • Experts • Network Mktg • Employment • Entrepreneurs • Market Research • Website Owners • Webinars/Tele- • Publishing • Coaching • Subscriptions/other people’s products Where are you?

  7. Social Activism

  8. Project Deployment • Have faith in yourself – this is all just another form of personal networking and you can do it. • Have faith in your audience – Give them respect, control and visibility. • Define your desired outcome - Ask who and why before how. • Decide if social networking will get you there. • Borrow, don’t build, your tools. • Social media is about “social,” not “media,” so put people first. • Find your wired fundraisers. • Think like the Marine Corps: the few, the proud. • Help your supporters crank WOM to • Provide a sense of urgency – think competitions and deadlines. • Plug your wired fundraiser into great resources: • Help them create a good badge/widget (have links to tips accessible) • Create an area of your site with starter text, images, video • Keep them aware and updated about matching grant campaigns and contests • Make it easy to share and tell stories; making it personal is important • Have a 1:1 relationship with them • Thank people!

  9. Project Management • What is your goal? • Who else will be involved & at what level? • When do you want to accomplish it by? • What are the resources you will need? • How are your daily tasks structured? • Where are schedule/tasks/details visible? • Support network – people, places and things

  10. Project Positioning • Determine how to brand • Create profiles to match your brand • Create accounts in Major Places • Social bookmarking strategy • Participate in groups • Interlink between websites • Use video when possible • Leverage power of SEO • Maintain relevant keywords • Voices of Industry

  11. Viral Marketing • The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

  12. The Classic Hotmail.com Example • The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple: • Give away free e-mail addresses and services, • Attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com" and, • Then stand back while people e-mail to their own network of friends and associates, • Who see the message, • Sign up for their own free e-mail service, and then • Propel the message still wider to their own ever-increasing circles of friends and associates.

  13. Viral Marketing • Gives away products or services • Provides for effortless transfer to others • Scales easily from small to very large • Utilizes common motivations and behaviors • Engages existing communication networks • Takes advantage of others' resources

  14. Publicity • The Hook • Short – Impactful Elevator Pitch • Create Urgency - Draw Attention • Timely Piece • Tie-in to Current Events • Time of Year • Explain Your Topic in a ‘Media’ Way • One-sheet impactful presentation – Why? • Be Entertaining – Delightful – Real • Create Relationships w/ Local Media • Newspaper, Television. Radio, Internet Hosts TransWorldNews.com

  15. Generating Leads using Social Media & Networking • Use the friends you have and work with them to create exposure on the social sites. You aren’t trying to sell them anything, just enjoy the ability to connect and do cool stuff first. Interact with them, find new friends and hand pick a few to work with eventually. • Make a list of 25-50 people in the industry of your choice and get to know them, inviting them to connect, be friends, or whatever the term is on the particular site. Some have RSS Feeds you’ll want to use as you automate some of the traffic building processes. • Remember you are building relationships first and business second – It will come! You are building it now, it will come in time, often faster than you might think, but it does take 60 to 90 days. • Create your own community or group, or several – keep active with them! Post small intriguing articles or blog at least once a week. • Give away stuff for free – do drawings. (e-books, tele-seminars, videos) If you can give your best stuff away, but only in a cursory view, then your reputation will grow rapidly. We all need to eat. • Help other people as often as possible – always give before you take. Keep an attitude of gratitude and remember to say thank you.

  16. Social Media & Networking

  17. About Twittering • Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something.

  18. About Twitter • Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. • In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. • See what people are doing right now.

  19. Twittering About… Click on this link Go sign up for an account of each one of these. Make sure you are online and click each image. Get Thousands of Followers on Twitter in less than 90 days.

  20. About Blogging • Blogging (from Wikipedia) • A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio

  21. Blogging Create an account on these websites.

  22. Chart your progress and pay attention to the insights you get to release you inner wisdom. • Start with what you want to do. Treasure Map to Metanoia Winds of Pessimism to Informants From why you can’t to why you CAN. Consult those who’ve gone before you. What do they have to tell you? Wall of Logic, Maze of Confusion – Directions Transcending your stinking thinking. How to change your attitude. What directions were shared? Sea of Emotion to the Writing on the Wall Note your resistance, your fears What do you need to overcome? What clues to confidence are there? Pit of Doubt – Conclusions? Are you capable of doing what it takes? Challenge to change old habits. Interpretations of overcoming fears. Steps of Resistance The final phase of letting go and doing. Download Chart

  23. Recap • Social Media • Intentional Communities • Business Applications • Mission, Message, Traffic, Sales • Positioning for Success • Management, Deployment, Publicity • Getting Started • Strategic Plan, Profile, Networks, Execution • Twitter • Registration, Deliberation, Integration • Blogging • Expertise, Placement, Signature • Treasure Map • Metanoia Management

  24. Your Next Step -Specific Training 3 – One-hour sessions focused on area of your choice = $99 a 66% discount $33 / Month billed monthly Get your questions answered and develop a step-by-step action plan You really don’t need an ongoing monthly subscription once you get going. 90 days is enough time to ‘get it’, so be careful when getting the slick sales pages online. Let’s talk about your needs and how I can help – 480-633-7179

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