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vincit media Digital Marketing Company in Pune- SEO | SMO/SMM | SEM- Vincit Mediait ppt

Vincit Media is leading internet marketing company in pune. We provide SEO, SMO/SMM, SEM, services. Our approach is to exceed your expectations and boost your revenue

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vincit media Digital Marketing Company in Pune- SEO | SMO/SMM | SEM- Vincit Mediait ppt

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  1. VINCIT MEDIA DIGITAL MARKETING BY-AMAR.T WWW.VINCITMEDIA.COM

  2. HISTORY OF ADVERTISING INDIAN ERA Born of advertising media-Since past 200 year ago Mohenjo-Daro/Harrappa people directly connected but formally the history of advertising in India are parallel the history & development of Indian press. the father of journalism first Indian newspaper started by James august hickey on January 29,1980 was called the Bengal gazette or Calcutta general advertiser. Latin word ‘advertere’-to turn the mind toward. Advertising is any paid form of non personal presented & promotion of ideas, goods & services by an identified sponsor . Digital meaning ‘imagenry’ Digital video games, web pages & websites, including social media, data & data bases.

  3. History Of Digital Marketing Over Decades 1970s-Telesales 1980s-contact Management 1990s-Sales Force Automation 2000s-Customer Relationship Management Evolution of Marketing . 1744-Ben Franklin launches first mail-order guarantee 1903-First combination of telephone directories and direct mail 1971-first email 1978-first email spam 1986-ACT!Contact management and database marketing software launched 1994-First banner ad(in Hotwired, precursor to WIRED),first search engine 1997-First social network:SixDegrees.com

  4. Search Marketing Two types of search marketing

  5. WHAT IS SEARCH ENGINE MARKETING ? Search Engine Marketing (SEM) is a form of internet advertisingutilizing search engine results to promote brands and websites. It is a paid media where advertisers bid of specific search keywords that when typed in, their ads are shown.

  6. SEM TERMINOLOGYWhat do these mean? • PPC-Pay Per Click • CPC-Cost per click • Creative/ Adtext-Heading & Description of search ad • SERP-Search Engine Result Page • CTR%-Click Through Rate • Impressions-No.of times ads shown • Google Content Network • Rank/ Position-The position your ad is shown when a keyword is searched • Quality score-A ranking Google gives your ad based on its CTR, relevance to the keyword

  7. WHAT IS SEARCH ENGINE OPTIMISATION? Search engine optimisation (SEO) is the process of improving website and content so that it is visible to search engines.Website SEO aims to make the information & services that organisation provide most relevant info (by the search engine) to match the keywords that their users are searching for.

  8. Paid local search option Arrow Shows LSO/Maps

  9. Paid Search Option You Tube

  10. Ad words-bidding strategy/Targeting • Bidding Strategies • Position/ rank • Max CPC • Broad match • Phrase Match • Exact Match • Targeting • Location targeting • Device targeting • Retargeting

  11. Ad words-Keywords

  12. Ad words-Extensions

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