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Dear “C”

Dear “C”. Please give me resources for a trade show intelligence program. 圖資三 B96106002 江如意 圖資三 B96106025 詹念琪 圖資三 B96106029 歐怡安. What’s the problem. Intelligence. Intelligence. “ The best way to put distance between you and the crowd is.

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Dear “C”

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  1. Dear “C” Please give me resources for a trade show intelligence program 圖資三B96106002江如意 圖資三B96106025 詹念琪 圖資三B96106029 歐怡安

  2. What’s the problem

  3. Intelligence

  4. Intelligence “ The best way to put distance between you and the crowd is to do an outstanding job with information……. ” “How you gather, manage and use information will determine whether you win and lose.” Bill Gates 《Business at the Speed of Thought》

  5. Selling the Intelligence Process • Knowledge management “selling the intelligence process”. • Peripheral vision →many different terms • The key is that you are really

  6. Intelligence • Systematic Ethical Planning Collection Analysis Communication Management

  7. Intelligence can help?

  8. Why is the capability so important? The Global intelligence Alliance(GIA) : • Forces of globalization • Comprehensive system Intelligence system

  9. Peripheral Vision is greater

  10. lacked sufficient capacity to detect, interpret ,act on signals (Important, weak , ambiguous) • 2/3 had been surprised

  11. Early Warning System

  12. What can we do? To avoid “surprise” Set up integrated intelligence capability

  13. Proven Value 2006 foundation study Intelligence systems led to: • New or increased revenue • New product or services • Cost savings/avoidance • Time savings • Profit increases • Financial goals met

  14. Key Intelligence Topics(KITs) Important

  15. Trade Show Intelligence

  16. Trade Show • 同性質的公司組織 • 推銷新產品或服務 • 增加銷售量 • 重大決策發表 • 聚集大量資訊

  17. What makes it so good? • Exchange&Collect information • Validation information -everyone is there -verify the rumor was straightforward & quick • Support KITs

  18. The Power of Multiples How many days is the average show? 3 days

  19. The Power of Multiples How many questions? 3 questions

  20. The Power of Multiples How many people staff the average booth? 3 people

  21. The Power of Multiples How many times ? 3 times

  22. 3 3 3 3 × × × 81

  23. 810

  24. What the teams can accomplish for companies ? • Found venture partners • Identified new markets • Created new product and service opportunities • Obtained new market insights • Pursued sales opportunities • Identified threats • Obtained intelligence needed to make key decisions

  25. Before going to a trade show • Be organized • More people, more information • Pre-event planning • Training

  26. Recap • Intelligence is important they need it and others are doing it • Trade shows are a target rich environment for information • Properly organized a lot of information & valuable intelligence Small is good!!

  27. Q & A

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