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Effective donation pages

Effective donation pages. Fundraising with Engaging Networks. Donation pages. From PETA and its international affiliates Pre populating form content Page layout Asking strings. Pre-populating forms. Extra steps in the donation process lowers response

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Effective donation pages

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  1. Effective donation pages Fundraising with Engaging Networks

  2. Donation pages • From PETA and its international affiliates • Pre populating form content • Page layout • Asking strings

  3. Pre-populating forms Extra steps in the donation process lowers response Links are unique to the recipient and information is pulled from Netdonor to populate the donation form Pre-populated forms remove the steps a donor needs to take to complete a transaction

  4. Vivisection emailing without pre-populated forms

  5. Vivisection emailing with pre-populated forms

  6. Themed vs general pages • Maintains branding consistency across all elements (email to donation page to thank you page to thank you email) • Can increase response rate as it allows you to use related images and text

  7. Fur emailing without general page vs themed page

  8. Conditional Content • Creating profiles to better target your populations • Sending the right message, to the right people at the right time

  9. Profiles

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