1 / 15

BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve”

BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve”. Questions: What items do marketers consistently giveaway at baseball games? How expensive are each of these items for the team? What is the key to these promotional items? Also, what is the ultimate goal?

virote
Télécharger la présentation

BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BRO Time: “Giveaways grow as the ‘when’ and ‘why’ evolve” • Questions: • What items do marketers consistently giveaway at baseball games? How expensive are each of these items for the team? • What is the key to these promotional items? Also, what is the ultimate goal? • How much did the Minnesota twins give away this past year? • What strategy do the Pittsburgh Pirates use for promotional giveaways? Why? • How does the Nationals’ strategy differ? What are they trying to accomplish? • Who are the top five most frequent giveaway sponsors?

  2. Sales Promotion Sports Entertainment and Recreation Marketing

  3. Take 1 minute, turn to your partner and discuss the purpose of sales promotions? What are companies trying to accomplish? • Be ready to share  Partner think. Pair. Share. 1 minute: Sales promotion brainstorm

  4. Sales Promotion • Sales promotion is a short-term incentive to get consumers interested in buying a product • The purpose is to get consumers excited and interested in buying the product

  5. Sales Promotion Types of Sales Promotion • There are a variety of sales promotions, such as: • Coupons • Rebates • Samples • Contests • Sweepstakes

  6. Sales Promotion in Sports • At sporting events or sports arenas promotional events include: • Special events • Giveaways items • Contests • Reduced ticket prices

  7. Business to Business Sales Promotion (B2B) • Sales promotions that target businesses have the same purpose, but take different form • Business sales promotion includes: • Sampling products • Price incentives • Free shipping • Free merchandise

  8. Coupons • Coupons offer some type of price reduction or free merchandise • Coupons are redeemed in the store or online

  9. Rebates • The return of part of the payment made for a purchase used to entice customers to buy • Must send receipt and form to the manufacturer for reimbursement

  10. Samples • Sampling campaign is a fairly common way to promote a new product • Sample of a new product are given away to potential customers

  11. Premiums • Premiums are items that are given away free with the purchase of merchandise • Example: Greatest NBA Finals Moments

  12. Contests • A contest is a game of skill • Consumers must perform a task to win a prize • Coke Zero contest, Fannovation allowed consumers to submit creative ideas to enhance the consumer experience at the NCAA tournament • Top 16 won $1,000 • Top 4 won a trip to the Final Four • Winner will receive $10,000

  13. Sweepstakes • Sweepstakes are a game of chance • Participants need only to sign up to be included in the competition • Can take place in person or online

  14. Paired Activity • You and your partner will market one of the following eventsprovided by Ms. Guerrero (if you have another sports or entertainment event in mind ask ) • Create 3 sales promotions for your chosen event • Place your company logo and three promotional items on the front of the mini-poster (front is only visual) • On the back of the construction paper explain the following and write/type 2 paragraphs explaining why you selected the three types of sales promotions • why your organizational team chose these two forms of promotion • what games/or date you will give these items away • how much it will cost the team • and the projected return on investment • How will your form of sales promotion draw in your customers/target market

  15. Events • Super Bowl, New Orleans 2013 • March Madness- Final 4- Atlanta Georgia 2013 • PGA Tournament- Augusta National April 2013 • DC United Game • Taylor Swift Concert • Mac Miller, Fairfax Virginia • Ringling Brother Circus, Patriot Center • Breaking Dawn Midnight Premiere • Cobb Theater Event • World Series 2013 • Olympics 2016 • NBA Finals 2013 • BCS Bowl 2013 • *Concert of your choice • 138thPreakness Horse Race @ Baltimore

More Related