Anglicky v odborných předmětech " Support of teaching technical subjects in English“

1. Anglicky v odborných předmětech"Support of teaching technical subjects in English“ Tutorial: Business Academy Topic: Communication Prepared by: Ing. Adéla Hrabcová Projekt Anglicky v odborných předmětech, CZ.1.07/1.3.09/04.0002 je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

2. = exchange of information between people • Communication is a managerial function and it is one of the managerial functions. • Communication is very important. It was shown that people spend approximately 70% of their time communicating – writing, reading, speaking, listening. Communication

3. Communication process Communicator Message Medium Recipient Feedback Communicator transmits information through the communication channel. The message must be properly formulated and medium must be properly selected and transmitted to the recipient. Recipient receives that information. An integral part of the communication process is the feedback – check.

4. Communication noise If the recipient does not understand the information disclosed, it is called the communication noise. It is a failure in communication which causes reduced clarity of the transmitted information. Communication noise may be caused by technical failures, people, environment….

5. Communication systems Internal communication systems- allow the transfer of information within the company and thusthey are the crucial condition for its existence. It is a communication within the company. External communication systems – allow the transfer of information between the firm and its environment. It is a communication of the company and its surroundings.

6. Verbal communication– it is the most common form of communication in the company – mostly personal interviews. The advantage is an immediate feedback. Nonverbal communication – „body language“ is closely related to verbal communication. It can strengthen or weaken the importance of spoken word. Aspects of nonverbal communication are: attitude, gestures, body movements, facial expressions. Forms of communication

7. Forms of communication Written communication – through a variety of written documents – orders, directives, regulations….This form of communication is usually more formal than verbal communication. The advantage of written communication is a document that remains us. Electronic communication –it is based on the external computer network (Internet) And internal (Intranet). It includes e.g. emails. Theadvantage is the high speed and the ability to transmit a message to multiple parties at once.

8. Formal and informal communication 1. Formal communication–results from the organizational structure and can run in different directions: a) Vertical communication – the communication between superiors and subordinates. It may be considered as a downwardcommunication – the various orders, directives…or an upward communication – various reports, reports from subordinates… b) Horizontal communication – communication between different departments on the same level. 2. Informal communication – it is based on random personal contacts. Through these contacts the information is spread out.

9. Errors in communication Communicator‘s errors: • inaccurate expressions • long monologues • uncertainty of speech • excessive criticism and others Recipient‘s errors: • restlessness • lack of information about the topic • interrupting and others

10. Principles of effective communication • communicate in an appropriate place • give enough time for the answer • keep aneye contact • keep an appropriate distance from the partner (1,5 m) • reasonable force vote • use appropriate words, precise words (terminology) • suitable clothing • attract attention • not to repeat the same expressions • complete sentences • not to be ambiguous • etc….

11. EXERCISE Try to define at least one advantage and disadvantage: 1. Verbal communication Advantage: immediate feedback Disadvantage: no evidence 2. Written communication Advantage: a written document Disadvantage: no immediate feedback 3.Electronic communication Advantage: fast and cheap Disadvantage: no immediate feedback

12. EXERCISE Give 5 principles of effective communication: Using proper words, terminology Keep an eye contact Communicate in an appropriate place Not to repeat the same expressions Attract an attention

13. Bibliography: • VEBER, J., etal. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. ISBN 978-80-7261-200-0. • ZLÁMAL, Jaroslav, BAČÍK, Petr, BELLOVÁ, Jana. Základy managementu. 1. vyd. Kralice na Hané: Computer Media, 2011. ISBN 978-80-7402-083-4. • ŠAJDLEROVÁ, I., KONEČNÝ, M.: Základy managementu . Učební texty, Ostrava: VŠB-TUO, 2007. ISBN 978-80-248-1520-6.