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Corporate Social Responsibility in the EU & CSR Communication

Corporate Social Responsibility in the EU & CSR Communication. Canada-Russia Roundtable on CSR and PPP, Moscow, 14. Mai 2008 Alice Drooghmans (extract of the presentation). Corporate Communication Image. IMAGE. CSR – AND ITS ROLE.

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Corporate Social Responsibility in the EU & CSR Communication

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  1. Corporate Social Responsibility in the EU&CSR Communication Canada-Russia Roundtable on CSR and PPP, Moscow, 14. Mai 2008 Alice Drooghmans (extract of the presentation)

  2. Corporate Communication Image IMAGE

  3. CSR – AND ITS ROLE • CSR STANDS FOR THE ONGOING COMMITMENT BY BUSINESSES TO BEHAVE ETHICALLY CORRECT; • TO CONTRIBUTE TO ECONOMIC DEVELOPMENT WHILE IMPROVING THE QUALITY OF LIFE.

  4. New social and environmental challenges emerge Global warming, crime and terrorism, diseases etc. cannot be regulated or governed by nation states The nation state loses part of its political steering capacity vis-a-vis greater unity (e.g. EU) Companies have to compete in an environment of rapid change, reducing production costs / increase sales revenues (go-east caravan). MOMENTUM

  5. New actors and institutions, such as international organizations, Non Governmental Organisation (NGO’s) gain political influence: e.g. identifying scandals, lobbying, PR, campaigning etc. monocausal campaigns LOHAS (Lifestyle of Health and Sustainability) becomes trendy MOMENTUM

  6. Politicians, Multi-naltionals, Small and Medium-sized Enterprises realise that CSR has to become part of their political and business strategy in order to commit to sustainable development and economical prosperity of society. The interaction and dialogue between all stakeholders involved needs to be geared up. BACKDROP

  7. The diversity in Europe’s business sectors and countries makes it difficult to establish a formally recognised approach towards CSR. Sofar there is no consensus on topics such as company reporting requirements or the need for European standards on CSR. EVALUATION TO DATE • COMMUNICATION ON BEST PRACTICES AND SHARING • BUSINESS CASES TO CREATE AWARESNESS AND INTEREST • FOR CSR AMONG ALL STAKEHOLDERS INVOLVED.

  8. Unterstanding & Acceptance I believe in it COMMUNICATION OF CSR BEST PRACTICE • Awareness Commitment & Maintenance Action I live it Reward - Reminder I hear it

  9. COMMUNICATION TOOLS • Publications • Reports • Brochures • Newsletters • Product labels and packaging • Events • Advertisement • Websites • Presentations • Mouth-to-Mouth • Interviews • ……..

  10. Management Summary CSR properly integrated in the core business, sets messages for corporate communication and therefore will strengthen market position. CSR makes a significant contribution to the corporate image; one of the most important assets in the global business environment.

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