1 / 26

Typeface Basics

Typeface Basics. Glossary 1. Ascenders: Strokes of letters that rise above the mean line of type (b, d, f, h, k, l, t). Descenders: Strokes of letters that fall below the baseline (g, j, p, q, y)

vlora
Télécharger la présentation

Typeface Basics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Typeface Basics

  2. Glossary 1 Ascenders:Strokes of letters that rise above the mean line of type (b, d, f, h, k, l, t). Descenders: Strokes of letters that fall below the baseline (g, j, p, q, y) x-height:The height of the main body of the lowercase letters. Most sans serifs have large x-heights.

  3. Glossary 2 Type families (sometimes referred to as font):Versatile faces such as Garamond, Franklin Gothic, Futura, etc. offer several variations of weight and posture in the same typeface. Display type:Point sizes 14 point and above. Width rule:When copy gets too wide, readability drops off. The rule is that copy should be no wider than an alphabet and a half or 39 characters.

  4. Measuring Type • Type is measured in points. • 72 points = 1 inch, • 72-pt. type is 1 inch tall, measured from the top of the ascender to the bottom of the descender. • ½-inch = 36-pt. • ¼-inch = 18-pt. • No letter has both an ascender and a descender; however in any given typeface and size, the length of the ascender and descender are the same.

  5. Type Anatomy • Ascender • Baseline • Cap Line • Counter • Descender • Mean Line • Serif • x-height

  6. Tip #1. Pair personality to purpose. • Keep in mind the message you are trying to communicate with your type. • Sports, even women's sports, do not lend themselves to feminine script, for example. Getting down, dirty girls rugby gaining popularity Or Getting down, dirty girls rugby gaining popularity

  7. Tip #2. When working with type, more type families are not better. • Limiting type to no more than three font family for the entire book is a growing trend.  • When combining type for headlines, remember two’s company, three’s a crowd.  • Limit spread designs to one distinct type supported by something simple. A family of fonts is composed of different styles.

  8. Font #1: Reading pull-down information Font Family Myriad Pro • Styles of font in family • Light • Condensed  • Bold • Format of font • TrueType • Postscript • Open Type (best)

  9. Font #2:Classifications of font families 6 basic font classes • Serif • Old Style • Transitional • Modern • Slab Serif • Sans Serif (sans = without) • Script • Blackletter • Display / Decorative • Monospaced • Dingbat

  10. Font #3:Serifs Serifsare in red • Serifsare easier to read than sans serifs. • Use a serif font forbody copy (text), as a general rule.  • Baskerville • Bernhard Modern • Courier Standard • Garamond • Georgia • Minion Pro • Palatino • Times New Roman Examples Of Serif Fonts:

  11. Font #4:Sans serifs Arial Arial Rounded MT Comic Sans MS Futura Helvetica Letter Gothic Std Lucia San Myriad Pro News Gothic MT Stone Sans ITC TT Verdana • These are less legible than serifs. • Use sans serif fonts for primary headlines or captions as a general rule. Examples of Sans Serif Font Families

  12. Examples Of Script Font Families: Font #5: Script Scriptfontsare • harder to read. • used aslarge text only. • forspecial cases only. • Bickham Script Pro • Brush Script Std. • Caflisch Script Pro • Dickens Script SSK • Edwardian Script ITC • Handwriting — Dakota • Lucida Blackletter • Lucida Handwriting • Medici Script • Old English Text • Learning Curve • Snell Roundhand

  13. Font #6: Display / Decorative Fonts • Displayfontsare: • harder to read • used aslarge text only • forspecial cases only • 1942 Report • AbecedarianZo • Attic • Bauhaus 93 • Big Apple • BonezDisplayCap • Copacabana • Cracked • Deco Card • EcentricStdG • Fashion Victim • Flower Child Caps • Flower Child SSK • Giddyup Std • Hobo Std Examples Of Display Families:

  14. Font #6: Display / Decorative Fonts Examples Of Display Families: • Kidz Only Too SSK • Jellyka Castle’s Queen • My Stuff Caps • Toy Train • Quetzalcoatl • Racpmteir NF • Rain Dance SSK • Raindrop SSK — Bold • Salsa • Sand • Stencil Std • SNOWFLAKEk • Vintage Typewriter SSK • Voco Script SSK • Zapato SSK • Zapito SSK • Zorba

  15. Font #7: Monospace Fonts Examples Of Monospace Families: Monospacefonts • Are also called "fixed pitch" fonts • Have characters that all have the same character width • Originally were designed for typewriters • Used with computer source code • Andale Mono • Courier New • Letter Gothic Std • Lucinda Console • Lucinda Sans Typewriter • Monaco • ORC A • Prestige Elite Std

  16. Font #8: Dingbat Fonts • Also known as a "printer's ornament" or "printer's character.” • Describe fonts with symbols and shapes in the positions designated for alphabetical or numeric characters. • Dingbatfontsare:

  17. Font #9: Dingbat Fonts • Glyphsare: An ornament, a character or spacer used in typesetting.

  18. Font #10: Dingbat Fonts Typical Examples Of Display Families: • MT Extra abcdefg • MS Reference Specialty ABCDE • Webdingsabcdefg • Wingdings abcdefg • Wingdings3 abcdefg • Zapf Dingbats abcdefg

  19. Font #11: Dingbat Fonts Fun Examples Of Display Families: • AmphibiPrint abcdefg • Carta abcdefg • Face it! Abcdefg • Face Off! Abcdefg • Mickey Mousebats ABCDEFGH • RoadSign abcdefg • RoadWarningSign abcdefg • WWFlakes abcdefghijklm

  20. Font #12:Remember • The more unusual the type, the lower the readability. • Pick your fonts carefully.

  21. Tip #3. Avoid using all capitals. •  That doesn’t mean you can never use all caps.  •  Just realize all capital letters reduces readability.  •  Use all caps only when you have a specific design purpose in mind. •  Especially avoid using all capitals in a script face.  •  Your readability dropsto about zero.

  22. Tip #4. Pay attention to relationships when combining type. • If elements are not the same, they should be very different. • Remember, like the perfect marriage, types need to either be very similar or fairly opposite.  • Contrast type in size, weight, form and structure. • The combinations you form should communicate, not confuse the reader.  Examples: Verdana boldfor heads Georgia for text  = good contrast  Verdana bold for heads Trebuchet for text = not enough contrast

  23. Tip #5. Some types just don’t mix. • Don't use two scripts or a script and an italic together.  • They usually have the same form and so they conflict with each other rather than contrast. • Never use two types from the same category (for example: Script, Decorative) together. Don't Do Don't Do

  24. Tip #6. Don’t abuse type through manipulation • Purpose is to communicate type helps do that.  • Don’t manipulate type to fit your design by adjusting leading and width.   • Instead, edit the copy or find a word that fits the headline space. • Once established within a section, type size, leading and width should remain consistent.

  25. Tip #7. Complement your knowledge of fonts with your knowledge of design. • Use of effectively planned white space and color can enhance your use of type.  • Place type on the page to create entry points for your reader.

  26. Tip #8. Learn more from the experts. • Magazines like Before & After and Dynamic Graphics have information and advice.  • Check out books like The Non-Designers Design Book by design experts like Robin Williams.  • Many of these tips come from her.  • For more technical information, check out her Non-Designers Type Book. • Browse the bookstores and stock up on magazines that use type effectively so you can build a library of ideas.

More Related